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Explore How a Marketing Agency Builds Its Own AI | Ana Kostic, Co-Founder of Big Momo with 1,630 views, 6 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

How a Marketing Agency Builds Its Own AI | Ana Kostic, Co-Founder of Big Momo Most agencies buy AI tools off the shelf. Big Momo builds its own. In this episode of Next Move With Narendra, Ana Kostic, Co-Founder and Head of Paid Media at Big Momo, shares how her remote-first performance marketing agency in Spain built AI systems in-house, why getting the team to actually use them is the real challenge, and where paid media and PPC are heading in the age of AI overviews and LLMs. Ana has 15+ years in paid media, running Google Ads, Meta Ads, and TikTok Ads for lead generation and e-commerce brands across Europe. If you run an agency, work in performance marketing, or want a grounded take on AI in marketing, this one is for you. In this episode: * Running a remote-first agency for over 12 years * Building AI systems in-house vs buying off-the-shelf tools * Why team adoption, not the technology, is the hardest part of AI * The future of PPC, paid search, AI overviews, and LLM ads * Scaling internationally from one of Europe's most competitive markets * Practical advice for marketers navigating the AI shift Connect with Ana Kostic: * LinkedIn: https://www.linkedin.com/in/anakostic/ * Big Momo: https://bigmomo.com Subscribe to Next Move With Narendra for conversations with founders on business, growth, and building with AI. Keywords: AI in marketing, performance marketing, paid media, PPC, Google Ads, marketing agency, remote-first agency, e-commerce marketing, lead generation, marketing automation #How_Marketing_Agency_Builds_Its_Own,#Marketing_Agency_Builds_Its_Own,#Builds_Its_Own_AI_Ana_Kostic,#Own_AI_Ana_Kostic_Co_Founder,#Kostic_Co_Founder_of_Big_Momo,#tiger_group_maharashtra,#How_Marketing,#Marketing_Agency,#Agency_Builds_Its_Own,#Builds_Its_Own_AI_Ana,#Kostic_Co_Founder,#Founder_of_Big_Momo,#Next_Move_With_Narendra,#How_Marketing_Agency,#Agency_Builds_Its,#Move_With_Narendra,#With_Narendra,#Founder_of_Big,#Momo_Next_Move,#Agency_Builds_Its_Own_AI_Ana_Kostic

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