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Explore The Rise of South Asian Sounds in Global Music (Part 2) | Petrina Convey & Mohamed Komba with 11 views, 1 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

In Part 2 of Chapter 2 of The Evolution of South Asian Music, we go deeper into the strategy behind how artists expand into global markets — with a focus on South Asia, India and the broader APAC region. Hosts Akhila Shankar and Roochay Shukla are joined by Petrina Convey (UNITY.Mgmt, Music Australia Council) and Mohamed “Mo” Komba (New Levels, former Warner A&R), who share insights from working across Australia, India and international music markets. This episode explores what it actually takes for artists to go global — beyond viral moments. We cover: • the difference between cultural moments and long‑term global strategy • how artists prepare for music export into markets like India • what A&Rs and industry leaders look for before entering new territories • how Australia and APAC have approached global music expansion • building infrastructure for South Asian and international artist growth We also discuss representation, identity and the growing visibility of South Asian artists in global music — and what still needs to change. If you’re an artist, A&R, music marketer or industry professional looking to understand how South Asian music is scaling globally, this episode breaks down the real strategy behind it. Credits Live Sound: Neel Waghela Audio Editor: Soham Sengupta Sound and Venue support: https://www.instagram.com/dreamachine.wtf #EvolutionofSouthAsianMusic #Pocast #Music

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