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Explore How Nykaa’s Genius Financial Strategy Backfired? : Nykaa Business case study with 1,998,956 views, 49,224 likes, and 1,551 comments. Experience the impact of this video content that has captured audience attention.

https://thethinkschool.com/sp/communication-masterclass/ VIDEO INTRODUCTION: On Oct 28, 2021, Nykaa launched went IPO and became a star in the Indian stock market. This was because it was the only ecommerce company to be profitable during that time!! and as soon it got listed, its shares peaked to touch 2574 Rs!!! But in the next few quarters something crazy happened, Nykaa’s profits fell by 96% and stock price started falling!! From its issue price of ₹1,125, Nykaa shares reached a peak of 2574 last year before falling back to 1131Rs. and its just Nykaa but even PAYTM and Zomato which have seen a steep fall in their stock price where by their stocks fell by 77.5% and 46% while making this episode!!! But this is when Nykaa came up with Genius strategy where by they gave out bonus shares of 5:1 to all its investors!!!and this resulted into such a chaos in the market, that While one side they called it a masterstroke and called Falguni maam a genius, on the other side, they called this a corporate governance night mare!! The question is,What is the deal with Nykaa’s bonus shares?Why did it cause such a heated debate among its investors?What is the secret strategy behind this bonus share issue?and as students of business, what are the study materials to help you understand this financial strategy better? Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com ⬇️Our Top 2022 Playlist Geopolitics: India is Trapping China - https://youtu.be/I7vz7Ym82_4 Oil Giants Crushing Europe - https://youtu.be/aGVtLubW9q0 Israel’s Secret Strategies - https://youtu.be/ec9Nwka9kBg China vs India Military Strategy in Ladakh - https://youtu.be/tTlwfnZAdQk Upcoming US Recession Affects Indian Economy - https://youtu.be/HofmLFn6MTo Best of Business: 1. Asian paints - https://youtu.be/jGT6ob8hV6M 2. Amul - https://youtu.be/nnwqtZiYMxQ 3. Haldiram - https://youtu.be/Z7P-t_yc8gE 4. Malboro - https://youtu.be/6-tS7-IhCbI 5. Lijjat Papad - https://youtu.be/EdpoEmifW7M ►Books Everyone should read: 1. Sapiens: https://amzn.to/3wIqqtG 2.Jab Jab Jab Right Hook: https://amzn.to/3eb36ym 3.Presuasion: https://amzn.to/3nF4Xi8 4.Start with why: https://amzn.to/2R7UHCW 5. Culture code: https://amzn.to/3tfaxsZ 6. Hooked: https://amzn.to/2R9G9CM 7. I will teach you to be rich: https://amzn.to/3AUDLSO 8. From Third world to First: https://amzn.to/3yQSjAV 9. This is Marketing: https://amzn.to/334VNlL 🎧 Want to buy the equipment we use? 1. Our Laptop: https://amzn.to/3z66odv 2. Our Mic: https://amzn.to/3liQQyi 3. Camera Stand: https://amzn.to/3z8l3ov 4. Mobile holder for stand: https://amzn.to/3xgCF25 5. Laptop: https://amzn.to/3gMYXRi ► Invest in the Stock Market : https://zerodha.com/open-account?c=ZMPUJE ✅Study Materials: https://www.moneycontrol.com/news/business/stocks/the-biggest-losers-of-nykaa-bonus-issue-are-ipo-retail-investors-9517401.html https://upstox.com/learning-center/ipo/what-is-an-ipo-exit-route/ https://m.economictimes.com/prime/money-and-markets/nykaa-bonus-issue-a-financial-masterstroke-or-a-corporate-governance-nightmare/primearticleshow/95926342.cms - ✅To support our work you can donate here: https://www.instamojo.com/@thinkschool #nykaa #falguninayar #nykaasharelatestnews #thinkschool #businesscasestudy Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

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