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Why Everything You Know About Negotiation Is Outdated Many people dread negotiation because they view it as conflict, theater, or a battle where one side must lose for the other to win. But negotiation isn’t about winning at someone else’s expense—it’s about deal architecture. In this video Fram GK Talks, international negotiation expert and author Dr. Keld Jensen breaks down why the traditional view of negotiation (rooted in 18th-century economic theory) leaves immense value on the table, and outlines the 4 proven pillars top negotiators use to achieve sustainable success in business and everyday life. ⏱️ Timestamps 00:00 – Success in Life & The Reality of Everyday Negotiation MP4 01:30 – Why You Negotiate 8,000 to 10,000 Times a Year MP4 03:09 – A Morning with a Teenager: How Micro-Negotiations Add Up MP4 05:33 – Why 43% of People Dread Negotiating MP4 06:52 – Negotiation Isn’t Theater; It’s Deal Architecture MP4 07:20 – The 35,000-Professional Study: What Separates the Best? MP4 07:54 – Pillar 1: A Well-Defined Negotiation Strategy MP4 09:37 – Zero-Sum vs. True Partnership & SMARTnership MP4 11:04 – Pillar 2: TrustCurrency™ & The Cost of Low Trust MP4 12:47 – Pillar 3: Negotiating How to Negotiate First MP4 13:55 – Pillar 4: NegoEconomics™ & The 42% Left on the Table MP4 17:28 – The Flaw in Adam Smith’s 1776 Theory (And Why John Nash Was Right) MP4 20:10 – The Role of AI in Negotiation: Why Bad Negotiators Will Only Fail Faster Key Takeaways Covered The Negotiation Mindset Shift: Move away from adversarial concessions and toward collaborative value creation. Trust Has a Monetary Value: Negotiations built on high trust reduce friction and increase profit margins by up to 34%. NegoEconomics™ in Practice: Leverage asymmetric value across variables like time, risk, and cost of capital to grow the overall pie. AI as an Amplifier: Why AI will empower skilled deal architects, but accelerate failure for incompetent ones. 📌 Subscribe for more insights on negotiation strategy, trust dynamics, and SMARTnership deal-making. #Negotiation #Leadership #BusinessStrategy #SMARTnership #NegoEconomics #AIinBusiness #DealArchitecture More from Dr. Keld Jensen and SMARTnership: https://www.smartnership.org

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