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Explore Your AWS PlayBook Doesn't Work in APJ Here's what does with 10,609 views, 497 likes, and 18 comments. Experience the impact of this video content that has captured audience attention.

🚀 Why AWS Partnership Strategies Break Outside North America | Beyond Co-Sell In this episode of Beyond Co-Sell, AWS Marketplace expert Andrew Morris and PCAN Co-Founder Michael Musselman break down the realities of building AWS partnerships outside North America — and why the same playbook that works in the US often fails in APJ markets like Singapore and Sydney. They explore international GTM strategy, AWS Marketplace expansion, CPPO complexity, partner alliances, co-sell execution, and the hidden operational challenges global ISVs face when scaling partnerships across regions. If you're an ISV, Partner Alliance Leader, or cloud GTM leader expanding internationally, this episode is packed with practical insights on navigating AWS ecosystems globally. 🔥 In This Episode: 🌏 Why AWS scorecards stay the same globally but execution changes 🤝 The cost of not having alliance resources in APJ 🏆 How to find your internal AWS champion in new markets 🔗 Why CPPO is harder outside the US ⚔️ Competing against AWS-native products like API Gateway 📉 What breaks when global partnership leaders leave a market 🤖 Will AI replace Partner Alliance Leaders? 🚀 Scaling AWS partnerships internationally ⏱️ Timestamps: 00:00 — 🌍 The AWS Scorecard Is the Same Everywhere 04:02 — 📉 The Cost of Having No APJ Alliance Lead 04:09 — 🤝 Finding Your Champion in an Unfamiliar Room 06:52 — 🔗 Why CPPO Is Harder Outside the US 12:08 — ⚔️ Competing Against AWS API Gateway 18:00 — ✈️ What Breaks the Moment You Leave 🎙️ Topics Covered: ☁️ AWS Marketplace strategy 🌏 International GTM expansion 🤝 Partner alliances and co-sell motions 📈 SaaS growth and cloud ecosystems 🔗 CPPO and reseller complexity 🚀 Multi-cloud strategy and enterprise partnerships 🤖 AI and the future of alliance leadership 🔗 Links Mentioned: Partner Cloud Alliance Network → https://www.pcan.cloud/ ALIGNED: The Playbook for Accelerating AWS Partnerships → https://www.amazon.com/dp/B0F7Y5JSGN 🎧 Subscribe for more conversations on AWS Marketplace, SaaS growth, cloud partnerships, GTM strategy, and ecosystem-led revenue. #AWS #AWSMarketplace #CloudPartnerships #GTMStrategy #AWSCosell #SaaSGrowth #PartnerAlliances #CloudEcosystem #MarketplaceStrategy #APJ #GlobalExpansion #ChannelPartners #EnterpriseSoftwar

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