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Explore Why did TATA sponsor IPL? IPL 2022 case study | Abhi and Niyu with 1,528,536 views, 129,232 likes, and 1,745 comments. Experience the impact of this video content that has captured audience attention.

Join this channel to get access to perks: https://www.youtube.com/channel/UCsDTy8jvHcwMvSZf_JGi-FA/join Chat with us on Discord: https://discord.gg/abhiandniyu In this video, Abhi and Niyu explain why TATA sponsored IPL 2022. After the initial years when DLF was the title sponsor of the IPL, for the longest time, no Indian company became the title sponsor of IPL. In this video, let's explore why taking back sponsorship from a chinese company Vivo was strategically important for BCCI and TATA both. #TataIPL #IPL #CaseStudy A video by Abhiraj Rajadhyaksha & Niyati Mavinkurve Facebook: https://www.facebook.com/abhiandniyu Instagram: https://www.instagram.com/abhiandniyu Twitter: https://twitter.com/abhiandniyu About Us: Abhi and Niyu is the fastest growing Indian educational YouTube channel. Abhi and Niyu are a husband-wife couple who believe in the power of our youth. Abhi and Niyu started their page to talk about positive, impactful ideas and to inspire offline action from online content. It was a way to change the way our negative feeds operated and replace negative news with positive, action-oriented news that made some change. They decode and simplify issues for Millenials and believe small steps lead to big outcomes in the future. Their videos span different genres like history, environment, and sustainability, policy discussions, social commentary, economics, personal finance, among others.

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