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Explore 2026 ZKast #133-Inside America’s Team: How the Dallas Cowboys Power Stadiums, Fan Experience, and AI with 38,422 views, 1 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

How does the CIO of "America’s Team" run technology for a 100,000-seat stadium, a 90-acre entertainment district, and a multi-faceted global business? In this episode of ZKast, Zeus Kerraval sits down with Matt Messick, CIO of the Dallas Cowboys, live from HPE Discover. Matt shares his journey from building AT&T Stadium back in 2009 to driving today’s cutting-edge venue and enterprise tech. They dive deep into: The Scale of Cowboys Tech: Managing IT for AT&T Stadium, The Star, high school football, major concerts, and preparing for global events like the FIFA World Cup. Enterprise Operations: How the IT team operates like an MSP to support merchandising, apparel manufacturing, fitness centers, and real estate. Smart AI Adoption: Why the Cowboys took a governed, data-first, and ROI-driven approach to AI—avoiding token sprawl and data leaks. On-Prem AI Infrastructure: Leveraging HPE GreenLake and Private Cloud AI (PCAI) to run AI workloads cost-effectively on-premise. Network Modernization: Partnering with AT&T and utilizing solutions like Dynamic Defense to secure their high-density campus environment. ⏱️ Timestamps 00:00 – Intro & Matt Messick’s Origin Story with AT&T Stadium 03:10 – Shifting Gear for FIFA & Massive Stadium Events 04:35 – Transforming the Fan Experience Behind the Scenes 06:05 – The Cowboys' Strategy on AI Governance, Data & HPE GreenLake 08:50 – Building a Resilient Network with AT&T Dynamic Defense 10:20 – Why HPE Private Cloud AI (PCAI) Fit Their Long-Term Plan 12:20 – Season Predictions & What a Super Bowl Win Means for Cowboys IT 🌐 Connect & Subscribe Subscribe to ZKast: Hit the button above and turn on notifications so you never miss an interview! Host: Zeus Kerravala, Founder & Principal Analyst at ZK Research Guest: Matt Messick, CIO of the Dallas Cowboys #DallasCowboys #NFLTech #HPEDiscover #HPEGreenLake #ArtificialIntelligence #SportsTech #ZKast @HPE @hpenetworking @JuniperNetworks

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