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McDonald's ist erfolgreicher denn je. Die neuen Restaurants des Fast Food Giganten ausgestattet mit Selbstbedienungsterminals und digitalen Menüs sorgen für ein noch angenehmeres sorgenfreieres Kundenerlebnis. Gleichzeitig ermöglichen diese "Restaurants der Zukunft" es McDonald's allerdings, unser Verhalten mit Hilfe von Big Data noch präziser zu steuern. Nerdwriter - How Dark Patterns Trick You Online: https://youtu.be/kxkrdLI6e6M Bis zum 6.10.2019 hatten wir Patreon. Danke an alle Patrons, die uns für mehr als 15 Monate unterstützt haben: https://www.patreon.com/posts/30538201 ------------------------------ Schaut gern mal vorbei! ► Instagram: https://www.instagram.com/culturecultureclo/ ► CultureCulture: https://teespring.com/stores/cultureculture ► Facebook: https://www.facebook.com/simplicissimus2 ► Twitter: https://twitter.com/simpliYT @SimpliYT ► Zweitkanal: https://www.youtube.com/2boredguysofficial ------------------------------ Quellen: https://www.qsrmagazine.com/finance/mcdonalds-future-coming-fast https://www.behavioraleconomics.com/loving-psychology-behind-mcdonalds-restaurant-future/ https://www.marketing-interactive.com/mcdonalds-rolls-out-experience-of-the-future-restuarants-in-hong-kong/ https://www.forbes.com/sites/greatspeculations/2018/10/19/can-mcdonalds-technology-initiatives-help-improve-the-average-order-size-in-the-third-quarter/#25bca08e4cb6 https://signature.mcdonalds.de/ https://www.stefanwust.de/restaurant-der-zukunft-diese-filialen-sind-dabei/ http://changingminds.org/disciplines/marketing/pricing/price_anchoring.htm https://www.jstor.org/stable/10.1086/519499?seq=1#metadata_info_tab_contents https://de.wikipedia.org/wiki/Kognitive_Dissonanz#Marketing https://www.supermarktblog.com/2017/11/13/antippen-statt-anstellen-wie-vapiano-und-mcdonalds-den-bestellprozess-im-schnellrestaurant-umkrempeln/ https://www.statista.com/topics/1444/mcdonalds/ https://www.stern.de/wirtschaft/news/mcdonalds-zukunft-mach-deinen-maec-6933998.html https://www.washingtonpost.com/news/wonk/wp/2018/02/15/can-a-happy-meal-ever-really-be-healthy-mcdonalds-is-trying-its-best/?utm_term=.86605b3a488e https://www.dailymail.co.uk/femail/food/article-5490101/McDonalds-food-worse-health-1989.html https://praxistipps.focus.de/mcdonalds-burger-king-subway-das-sind-die-gesuendesten-fast-food-produkte_58676 https://brandongaille.com/29-important-mcdonalds-obesity-statistics/ Musik: Blue Wednesday - New Shoes; Apple Pies & Butterflies; Cereal Killa https://soundcloud.com/bluewednesday Stevia Sphere - Soap Kevin McLeod - Cut and Run; Sneaky Snitch; Habanera Azyd Beats - Nah https://www.youtube.com/channel/UCRBPluxahnqBl2XVPQcj2BA Chuki_Beats - Coffee Beatz Era - Tour Life ------------------------------ Wöchentliche Video Essays, Analysen und Satire zu diversen Themen unserer Zeit.

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