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China's $280 AI Glasses Are Coming for Meta's $3.5B Ray-Ban Bet

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#RayBanMeta #SmartGlasses #MadeInChina Meta paid about $3.5 billion for a stake in the company that owns Ray-Ban, and in China, $280 AI glasses are already coming for that bet. Meta's new Ray-Ban Meta Gen 3 glasses went on sale on 23 September starting at $449, alongside a $349 camera-free Audio pair and the $799 Display model with a screen in the lens. But the factory behind them isn't Meta's or Ray-Ban's. It's Goertek, a contract manufacturer in Shandong, eastern China, which according to the Financial Times also builds Meta's Hypernova display glasses and was once found selling a cheaper VR headset similar to Meta's Quest on Chinese shopping sites. Meta's executives debated suing their own supplier and decided not to. This documentary covers Goertek's very bad day in November 2022, when it halted AirPods Pro 2 assembly and its shares fell 10%, Meta's bet on smart glasses, from 7 million pairs sold in 2025 to Reality Labs losses of more than $85 billion since 2020, and how Goertek bought into optics suppliers Shanghai OmniLight and Plessey until an industry source told the FT that Meta "has no choice." It also covers Goertek reportedly winning Xiaomi's first AI glasses order, the $280 Xiaomi AI Glasses, Rokid, Baidu and Alibaba's $537 Quark glasses, China's new 15% trade-in subsidy for smart glasses, and IDC's market share numbers showing who is actually winning: Meta at 68.7%. TIMESTAMPS 0:00 Meta's $3.5B Bet vs China's $280 AI Glasses 0:43 Ray-Ban Meta Gen 3: Every Model & Price 1:24 Who Really Makes Meta's Glasses 1:54 Xiaomi's $280 AI Glasses 2:17 Goertek's 2022 AirPods Disaster 3:24 How Much Money Meta Has Riding on Glasses 4:31 Reality Labs' $85 Billion in Losses 5:23 Who Is Goertek? 6:15 Winning Meta's Quest Headset Deal 6:36 Why Assembly Pays So Badly 7:22 Meta Caught Its Own Supplier Selling a Rival 8:08 Goertek Tightens Its Grip on Meta's Optics 9:36 Building for Meta AND Xiaomi 10:08 China's AI Glasses Price War 11:28 Beijing Starts Subsidizing Smart Glasses 12:33 Is Meta Actually Losing? 13:01 Xiaomi's Sales Slump & Battery Problems 14:00 Where the Price Pressure Is Pushing 14:32 Same Factory, Both Sides #Meta #Xiaomi #Goertek #AIGlasses #ChinaTechnology #Documentary

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