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Adidas and Puma are still headquartered in the same small German town, founded by two brothers who built one shoe factory together in 1924, then split for good in 1948 and never spoke again. The famous "bunker" origin story of their feud has no independent confirmation. What's actually documented is messier, and the town they left behind is still split too. Sources: - Adolf Dassler, Wikipedia: https://en.wikipedia.org/wiki/Adolf_Dassler - Rudolf Dassler, Wikipedia: https://en.wikipedia.org/wiki/Rudolf_Dassler - Dassler brothers feud, Wikipedia: https://en.wikipedia.org/wiki/Dassler_brothers_feud - Adi & Käthe Dassler Memorial Foundation, official chronicle: https://www.adidassler.org/en/life-and-work/chronicle - TIME, "Adidas vs. Puma: Top 10 Family Feuds": https://content.time.com/time/specials/packages/article/0,28804,2089859_2089888_2089889,00.html - PUMA official newsroom, Global Peace Day 2009: https://about.puma.com/en/newsroom/news/adidas-and-puma-together-peace-employees-play-football-global-peace-day-2009 - Fortune, "The hatred and bitterness behind two of the world's most popular brands": https://fortune.com/2013/03/22/the-hatred-and-bitterness-behind-two-of-the-worlds-most-popular-brands/ - NPR, "Adidas, Puma break from rivalry for a day": https://www.npr.org/2009/09/21/113034607/adidas-puma-break-from-rivalry-for-a-day Image credits: 1936 Berlin Olympics photo of Jesse Owens (Bundesarchiv, CC BY-SA 3.0 DE). Factory and portrait photos public domain (Wikimedia Commons). Town photo CC BY-SA 4.0, photographer Hobbitschuster. Statue photo CC BY-SA 3.0, sculpture by Josef Tabachnyk. Sum the facts. Snap the story. #Adidas #Puma #BrandHistory #StoriesBehindBrands #Sumsnap #Shorts

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