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Explore People Are Overreacting to AI Search | Larry Norris, RedSEO with 196 views, 3 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

Everyone in SEO is talking about AI Overviews and zero-click search. Larry Norris thinks people are overreacting. His point: most of the searches AI answers are informational. Those clicks look good in a monthly report, but when you measure them, they don't add anything to the bottom line, which is the thing the client actually cares about. Larry is the owner and CEO of RedSEO, which he started in 2020 after working at two digital marketing agencies. RedSEO does SEO and nothing else, no paid ads and no email. He left agency life because he kept seeing clients pay for a checklist instead of a result. His advice to business owners: keep going. Entrepreneurship will test your patience, your skills and your emotions. Keep testing, keep solving problems. The harder you work, the luckier you get. CHAPTERS 0:00 Intro 1:04 What RedSEO does differently 2:26 The problem with line-item SEO contracts 5:25 Letting clients see everything 6:41 Why he works across every industry 8:17 Testing SEO with AI 9:01 Are people overreacting to AI Overviews? 12:14 Exposure or revenue: what clients really want 14:45 Systems and coordination drag 17:24 Will AI take jobs? 18:06 His biggest challenge right now 20:40 His next move 22:51 One piece of advice FIND LARRY Website: https://redseo.io ABOUT THE SHOW Next Move With Narendra is a conversation with agency founders and operators about the decision in front of them right now. No theory, no highlight reels, just what is actually working and what is not. Hosted by V. Narendra Pulipati, founder of FlowOpsys. #SEO #AIsearch #AIOverviews #digitalmarketing #agencygrowth

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