Based on this YouTube video's total view count of 1.81K views and industry-standard rates, the estimated total earning is $1 - $4 through ad revenue. Historical data is not yet available to calculate daily, weekly, or monthly averages.

Explore Why Awareness Alone Doesn't Drive Sales: Closing the Gap Between Attention and Conversion with 1,817 views, 21 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

✅ Why Awareness Alone Doesn't Drive Sales: Closing the Gap Between Attention and Conversion 👇@Tash_courtenay 🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠Brands have never been more visible. So why are so many of them losing customers in the gap between attention and the till? 💠Jonny Grubin, founder and CEO of SoPost, takes the stage to unpack one of the most stubborn problems in modern beauty marketing: the widening distance between awareness and conversion. With influencers, paid media, PR, events, retail moments and now AI all generating noise, marketing teams are under more pressure than ever to prove their investment is driving measurable growth. Jonny argues that awareness alone is no longer enough. What converts is experience. 💠Drawing on data and case studies, Jonny shows why 41% of beauty sales now happen online but 72% of consumers still cite lack of physical trial as their main reason for cart abandonment, why the buyer journey is anything but linear, and how highly targeted product sampling acts as a "squiggle straightener" across the funnel. He walks through the Dr Hauschka Find Your Day Cream campaign that delivered over 100% sales growth on the hero SKU, a luxury fragrance campaign that delivered 5.3x ROI in physical stores, and explains why sampling drives not just first purchase but CRM growth, ratings, reviews and long-term lifetime value, with a striking 108% lift in beauty conversion when shoppers interact with reviews. 💠This talk was recorded at CEW Future Beauty 2026, hosted by Tash Courtenay-Smith, in partnership with CEW, Google, Amazon and Tash Partners. Subscribe and follow the full series as we move through every session of the summit. 💠In this video: Why awareness creates visibility but doesn't drive conversion The gap between digital discovery and physical purchase in beauty Why 72% of shoppers still cite lack of trial as their reason for abandoning a basket How highly targeted sampling "unsquiggles" the modern buyer journey The Dr Hauschka case study that drove over 100% sales growth A luxury fragrance campaign delivering 5.3x ROI in store How sampling fuels CRM growth, ratings, reviews and lifetime value Why authentic UGC and reviews drive a 108% lift in beauty conversion 💠CEW Future Beauty Summit 2026 Hosted by Tash Courtenay-Smith In partnership with CEW, Google, Amazon and Tash Partners 💠CEW Beauty Playlist: 👉 https://youtube.com/playlist?list=PLzh7N38k4gbhvKFd1cys4PNRC7a1_243K&si=5cwvmghD2-jwtxQW 💠Tash Partners Newsletter: 👉 https://www.linkedin.com/newsletters/tash-insights-7059634523751202816/ 🔶 WATCH MORE VIDEOS ✅ The AI Tools and Strategy Behind Beauty Content at Scale | CEW Future Beauty Summit 2026 👉 https://youtu.be/kIvsxn6PsYE ✅ How Longevity Is Reshaping Beauty: The Data Behind 2026's Biggest Consumer Shift 👉 https://youtu.be/ALsavMi-Vfc ✅ Run With The Night (AI Music Video) - Lyrics Edition 👉 https://youtu.be/Q9a6o_7_3oo ✅ Music & AI Avatars: Transforming the Future of Entertainment 👉 https://youtu.be/qWVWFNbWB_U ✅ Run With The Night, (AI Music Video), Director’s Cut & Official Video 👉 https://youtu.be/bKuJkfyctTM ✅ Introducing AI Tash V5 – Full Digital Character Revealed 👉 https://youtu.be/4t9D0b0umJU ✅ Meet AI Tash V1–V5 – Watch Her Evolve 👉 https://youtu.be/VZVrZoWxQDw ✅ Hi, I'm Tash. 👉 https://youtu.be/7enT385pOco ✅ What if I told you I’m not real? Meet my AI avatar. 👉 https://youtu.be/pVbZRB08f3U 💠 Linkedln: 👉 https://www.linkedin.com/in/natashacourtenaysmith/ 💠 Instagram: 👉 https://www.instagram.com/tash_courtenay/ 💠 Follow on TikTok: 👉 https://www.tiktok.com/@tash_courtenay_smith 💠 Twitter: 👉 https://x.com/tash_courtenay?lang=en 💠 Work with me: 👉 https://www.tash.partners/work-with-me 💠 The Notting Hill Shopping Bag: 👉 https://www.nottinghillbag.com/ 💠 Join my community: 👉 https://www.tash.partners/newsletter-sign-up #TashCourtenaySmith #FutureBeauty #CEW #SoPost #BeautyMarketing #ProductSampling #BeautyIndustry #BeautyBusiness #ConversionOptimisation #BeautyEcommerce #UGC #CRM #CosmeticExecutiveWomen #podcast #motivation #founder #TashPartners #digitalmarketing #ceo #ecommerce

With SocialCounts.org’s view counter, track your YouTube video’s live view count and YouTube likes count in real time with fast, reliable updates.

Watch every YouTube video live view count rise with our real-time YouTube views tracker—built for accuracy and minimal delay.

Follow YouTube real time views as they happen, using our dedicated view counter for YouTube videos.

Get up-to-date live view count on YouTube and see real-time growth with SocialCounts.org’s smart tracking tools.