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Explore 20 Lakh Stores, 36 Lakh Farmers & A ₹90,000 Crore Brand: The Amul Success Story | Case Study with 1,211,070 views, 18,572 likes, and 946 comments. Experience the impact of this video content that has captured audience attention.

Join our WhatsApp Channel for latest updates - https://whatsapp.com/channel/0029Va8xHVF3AzNRtmpZ5n0u Connect on LinkedIn to explore business and finance insights - https://www.linkedin.com/in/rahul-malodia-5ab2138a/ 10X Courses - http://tinyurl.com/TREEYT Amul Case Study – From Farmers’ Struggle to India’s Dairy Revolution In 1946, farmers in Anand, Gujarat, came together to fight exploitation by middlemen. With the support of Sardar Vallabhbhai Patel and Morarji Desai, they formed a small milk union that would later become Amul, India’s largest dairy cooperative. What began as a movement for justice has today turned into a ₹65,000 crore empire that collects 3.5 crore liters of milk every day, works with 36 lakh farmers, and delivers products to over 20 lakh stores. Guided by Dr. Verghese Kurien, the Milkman of India, Amul led the White Revolution, making India the world’s largest milk producer. From the iconic Amul Butter Girl campaign to innovations like buffalo milk powder and a self-owned distribution network, Amul became a global case study in leadership, innovation, and cooperative success. Amul today is not just a dairy brand, it is an institution that empowered millions of farmers and changed India’s economy forever. Its portfolio includes household favorites like Amul Butter, Amul Milk (Gold, Taaza, Slim-n-Trim), Amul Cheese, Amul Ghee, Amul Fresh Cream, and the sweetened condensed milk Amul Mithai Mate. These products have made Amul a trusted name in every Indian kitchen. While regional brands like Saras, Mother Dairy, and Nandini are popular in certain states, Amul continues to have a strong grip on the national market with its wide distribution and farmer-centric cooperative model. Here’s what you’ll learn in this video: - How Amul was born out of a farmers’ movement against exploitation - Why its cooperative model became the foundation of India’s White Revolution - How product diversification and marketing made Amul a household name - The business model that keeps Amul profitable and sustainable - Lessons in leadership, management, and execution for entrepreneurs Amul is not just a brand, it is an institution that empowered millions of farmers and changed India’s economy forever. --------------------------------- Open a free demat and trading account online (Zerodha) - https://zerodha.com/open-account?c=OFH386 --------------------------------- Buy Online Term Insurance 👇 https://tinyurl.com/bdcse6aa Health Insurance Plans 👇 https://tinyurl.com/29d42ftd ---------------------------------- Rahul Malodia is a professional CA, Management Consultant, And Business Coach. He started a revolution for Businessmen, with a mission in his eyes of Business Freedom. He begins with a basic session where you will find every aspect of your business. It is applicable to every business, be it big or small. ---------------------------------- Mobile : +91 7650067000 Email : [email protected] ---------------------------------- ► Instagram: https://www.instagram.com/rahulmalodiaofficial/ ► Facebook: https://www.facebook.com/RahulMalodiaOfficial ► Whatsapp: https://whatsapp.com/channel/0029Va8xHVF3AzNRtmpZ5n0u ► Spotify: https://open.spotify.com/show/3uxZugt5th5lO7tM3XYLL1 ► Twitter: https://twitter.com/carahulmalodia ► Linkedin: https://www.linkedin.com/in/rahul-malodia-5ab2138a/ ► Telegram: https://t.me/CArahulmalodiaofficial ► FB Community: https://www.facebook.com/RahulMalodiaOfficial/groups ► Website: https://rahulmalodia.com/ ---------------------------------- #rahulmalodia #vyaparitoceo

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