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Valve Responds to AI Spam on Steam: Why They Won’t Ban AI (And What They’re Doing Instead) AI-generated games are flooding Steam, cloners are blackmailing indie devs, and Steam Next Fest hit 8,000+ games. At a Steam Indie Connect event in Korea, Valve finally addressed the problem head-on, and their answer might surprise you. In this video, I break down what Valve’s Tom Giardino and Mark Wilkinson said about AI spam, AI clones, and the future of Steam discoverability. Valve won’t ban AI tools or add AI disclosure filters. Instead, they’re treating the flood of low-quality games the way they treated piracy: as a service problem. Steam’s algorithm no longer just counts wishlists. It now rewards games people actually buy and play, much like YouTube’s recommendation system. As an indie developer building my own game, here’s why I think this is good news for anyone making a quality game, and why AI can copy the recipe but not the chef. ⏱️ Chapters 0:00 AI spam is flooding Steam 0:28 8,000+ games in Steam Next Fest 1:01 The AI clone blackmail scam targeting indie devs 1:37 Valve’s response: no AI ban 2:12 Clones existed before AI (Flappy Bird) 2:44 Lessons from Valve’s war on piracy 4:13 Make the real version the best version 4:54 Valve’s real fix: discoverability 6:22 The two versions of Steam 6:44 Wishlists no longer drive the algorithm 7:15 Steam’s algorithm is becoming like YouTube’s 7:46 How Valve wins 🔔 Subscribe for updates on the indie game I’m building and more deep dives into the game industry. Emoji graphics: Twemoji by Twitter, Inc and other contributors, CC BY 4.0 https://github.com/jdecked/twemoji | https://creativecommons.org/licenses/by/4.0/ Linus Torvalds photo: "Lc3 2018 (263682303) (cropped)" by LF Asia (Linux Foundation Asia), CC BY 3.0, via Wikimedia Commons https://commons.wikimedia.org/wiki/File:Lc3_2018_(263682303)_(cropped).jpeg | https://creativecommons.org/licenses/by/3.0/ Gabe Newell photo: "Gabe Newell GDC 2010 (cropped)" by Official GDC, CC BY 2.0, via Wikimedia Commons https://commons.wikimedia.org/wiki/File:Gabe_Newell_GDC_2010_(cropped).jpg | https://creativecommons.org/licenses/by/2.0/ Claude logo: "Claude AI symbol.svg", Wikimedia Commons, CC0 (Anthropic trademark, used as commentary) https://commons.wikimedia.org/wiki/File:Claude_AI_symbol.svg Topics covered: Steam AI games, AI spam on Steam, Valve AI policy, Steam Next Fest 2026, AI game clones, indie game development, Steam algorithm, Steam discoverability, Steam wishlists, game piracy, Valve 30% cut, indie dev scams, AI in game development #Steam #Valve #IndieDev #GameDev #SteamNextFest #AIGames #Gaming

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