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Fisker's Collapse: What a $4 Billion Company Got So Wrong

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About Fisker's Collapse: What a $4 Billion Company Got So Wrong

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Fisker's collapse turned a $4 billion EV company into a Chapter 11 bankruptcy in under four years. Here is what Fisker got so wrong. At the end of 2020, Fisker Inc was worth roughly $4 billion. It had a designer with a famous name, a contract manufacturer in Austria, and a business plan that required owning almost nothing. Henrik Fisker called it asset-light and compared it to the way Apple uses Foxconn to build iPhones. Four years later, Fisker Group filed for Chapter 11 bankruptcy in Delaware with liabilities of up to $500 million and thousands of unsold Oceans sitting in parking lots. This is the full story of the Fisker collapse, and it is not the story most people think it is. The Fisker Ocean was not killed by Tesla, by Chinese EVs, or by a cooling electric car market. Those things were real, but none of them was the cause. Fisker failed because it outsourced almost every function that mattered and kept only the one job nobody else could do for it. Then it found out it had never built the ability to do that job. #Fisker #FiskerOcean #EVCollapse #EVMarket #BusinessStrategy #FiskerOcean #Investing

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