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Explore The Rise and Fall of Spalding: The $1.1 Billion Mistake. with 29,735 views, 351 likes, and 57 comments. Experience the impact of this video content that has captured audience attention.

Eight hundred dollars. In the spring of eighteen seventy-six, that was the entire fortune two brothers from Illinois carried into a small rented storefront on Randolph Street in Chicago. From that room, they built the largest sporting goods empire the world had ever seen. Their company taught America the game of golf, and armed it with clubs and balls for a full century. It sold two million sets of Bobby Jones golf clubs. It invented the modern golf ball, the one sitting in your garage right now. And then, in the autumn of two thousand three, the oldest name in American golf was dragged into a bankruptcy courtroom and carved apart like a carcass. Do you remember the Spalding Dot? The Top-Flite your father kept in the glove box? The irons with the little ring of dots on the sweet spot? If those memories just came flooding back, this documentary was made for you — and we'd love to hear your Spalding story in the comments. This is the complete rise and fall of Spalding Golf: how Hall of Fame pitcher Albert Goodwill Spalding and his brother Walter Spalding turned $800 into America's greatest sporting goods company, how executive Julian Curtiss carried golf home from Britain in 1892 and got laughed at for it, and how Spalding built American golf itself — hiring Harry Vardon for the first great endorsement tour in 1900, signing Bobby Jones as Vice President and Director of Research after his 1930 Grand Slam, and selling over 2 million sets of Bobby Jones clubs between 1932 and 1973. You'll meet Bob Molitor, the quiet chemist who spent 42 years in the Chicopee, Massachusetts plant and invented the first two-piece golf ball — the 1971 Top-Flite, the ancestor of every modern golf ball, now displayed in the Museum of Modern Art. And you'll follow the ownership carousel that doomed it all: the 1958 sale to a baby bottle maker, the Questor Corporation years, the Cisneros Group of Venezuela, and finally the 1996 leveraged buyout by Kohlberg Kravis Roberts that buried a healthy company under $600 million of debt — seven years before the 2003 bankruptcy, the sale of the Spalding name to Russell for just $65 million, and the 33-bid courtroom auction where Callaway defeated TaylorMade for the remains. If you played Spalding Dots, Kro-Flites, Top-Flites, Executives, or Bobby Jones irons, you lived through this story. Subscribe to Persimmon Archive for more documentaries on the rise and fall of golf's greatest brands: https://www.youtube.com/@PersimmonArchive?sub_confirmation=1 Featured in this documentary: Albert Goodwill Spalding, James Walter Spalding, Julian Curtiss, Harry Vardon, Tom Bendelow, Bobby Jones, Bob Molitor, Gustavo Cisneros, Ricardo Cisneros, A.G. Spalding & Bros., Spalding Dot, Vardon Flyer, Kro-Flite, Top-Flite, Strata, Etonic, Ben Hogan Company, Questor Corporation, Evenflo, Kohlberg Kravis Roberts (KKR), Russell Corporation, Top-Flite Golf Company, Callaway Golf, TaylorMade, Titleist Pro V1, Chicopee Massachusetts. DISCLAIMER: Some visuals in this documentary are AI-generated recreations used for illustrative purposes. Archival accuracy of every image cannot be guaranteed; the story itself is based on the historical record. SOURCES: Peter Levine, "A.G. Spalding and the Rise of Baseball"; A.G. Spalding & Bros. company records and period catalogs; USGA and World Golf Hall of Fame archives on Harry Vardon and Bobby Jones; Museum of Modern Art collection records (Top-Flite golf ball); published obituaries and patent records of Robert P. Molitor; contemporary press coverage of the 1996 KKR acquisition and the 2003 Top-Flite Golf Company bankruptcy and auction (The New York Times, The Wall Street Journal, Golf Digest). #golf #golfhistory #spalding #vintagegolf #golfdocumentary #topflite #bobbyjones #persimmon

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