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Explore 2026 Zkast #122- Why the Future of Business Comms is Consumption-Based & AI-Centric | 8x8 Sam Wilson with 24,868 views, 2 likes, and 1 comments. Experience the impact of this video content that has captured audience attention.

Can 8x8 disrupt the traditional SaaS model? In this episode of ZKast, Zeus Kerravald of ZK Research sits down with Sam Wilson, CEO of 8x8, from the 8x8 2026 Analyst Event. They dive deep into the company's massive shift from predictable seat-based subscriptions to a usage- and consumption-based billing model—a move Sam argues the entire industry will eventually have to make. Sam breaks down how this pricing transition affects gross vs. operating margins, how scaling with AI tokens changes the financial game, and why consumption-based pricing drastically accelerates sales cycles. They also discuss 8x8’s latest major product announcements, Pulse and Resolve, designed to eliminate "dark data" and bridge the digital gap for frontline workers. 🔍 Key Topics Covered: The Death of the Subscription Model: Why customers want usage-based pricing and how 8x8 is navigating the shift. Introducing 8x8 Pulse: Merging transcripts, emails, and chat data into a complete 360-degree customer insight engine with built-in compliance. Introducing 8x8 Resolve: Empowering the "digital orphans"—frontline and retail workers—with multi-channel, two-way communication tools. The Rapid Growth of AI Studio: Surprising internal training use cases and the future of prompt-based, real-time translation. The Future of UCaaS & CCaaS: Why Sam wants to ditch the magic quadrants and change the stack to "Business Communications." ⏱️ Timestamps 00:00 - Introduction & Live from 8x8 Headquarters 02:10 - How Consumption Pricing Impacts Gross vs. Operating Margins 03:40 - Unveiling 8x8 Pulse: Bringing Dark Data to Light 05:15 - Unveiling 8x8 Resolve: Connecting the Frontline "Digital Orphans" 07:10 - What's Next for 8x8 AI Studio in FY27 08:15 - Rapid Fire Questions: Bookings, Creative AI Use Cases, & The Future of UCaaS 👥 About the Guests: Sam Wilson is the CEO of 8x8, a leading integrated cloud communications platform provider. Zeus Kerravald is the founder and principal analyst of ZK Research. 🔔 Support the Channel! If you enjoyed this analyst deep dive, make sure to like this video, leave a comment with your thoughts on consumption-based pricing, and subscribe to the channel for more enterprise tech insights! #8x8 #AI #EnterpriseTech #CloudCommunications #BusinessCommunications #SaaS #ZKResearch #ZKast @8x8Inc

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