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Quibi Raised $1.75 Billion And Died In Six Months

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About Quibi Raised $1.75 Billion And Died In Six Months

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Quibi raised $1.75 billion before it had a single paying customer. It hired Jeffrey Katzenberg, who built DreamWorks, and Meg Whitman, who built eBay. It signed Spielberg, del Toro, Sam Raimi, Idris Elba and Reese Witherspoon. Its investors included Disney, NBCUniversal, Sony, Warner, Alibaba and Goldman Sachs. It launched in April 2020 and announced it was shutting down in October. Quibi did not fail because it was underfunded, badly run, or staffed by amateurs. It had every advantage a new company can possibly have. It failed because it was built on the answer to a question nobody had asked - and in the same year it died, short form mobile video became one of the biggest phenomena in entertainment history. CHAPTERS 0:00 Six months and $1.75 billion 0:13 The most credible team money could buy 2:16 Quick bites, big stories 2:26 What was Quibi doing 2:54 The shows were actually fine 4:01 Misreading why people watch short video 4:54 The Mockery 5:23 The decision nobody can believe 6:01 Launching the week the world stopped 6:51 910,000 sign-ups and almost no customers 7:55 The shutdown 9:12 TikTok exploded When Giants Fall tells the stories behind the biggest business failures, corporate disasters, and billion-dollar mistakes. Big companies. Big money. Bigger mistakes.

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