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Explore Prasad Sulur & Robert Cesafsky, Certinia | Certinia at Dreamforce 2026 with 8,442 views, 292 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

In this interview from Certinia at Dreamforce 2026, Prasad Sulur, chief business officer at Certinia, joins Robert Cesafsky, chief operating officer at Certinia, to talk with theCUBE Research's Scott Hebner about Certinia's "System of Action" strategy for unifying the end-to-end professional services lifecycle with AI. Sulur explains how customers are caught in a "microproductivity AI trap," where disconnected tools and agents create mounting AI technical debt without delivering measurable ROI. He details how System of Action connects sales, resourcing, delivery and financials so institutional knowledge flows across the entire services lifecycle. Cesafsky traces this evolution from Certinia's Veda AI suite to its acquisition of Moonnox, which extended the platform's context beyond back-office management into client-facing project delivery. Together, they describe how Certinia's composable "Intelligent Actions" — now numbering more than 135 — let customers work headless while Certinia ensures the underlying logic and data remain accurate. The conversation also explores why trust, not raw technology, determines the pace of enterprise AI adoption. Cesafsky details the "verification tax" that erodes ROI when probabilistic AI models are applied to high-stakes tasks like revenue recognition, where accuracy must be absolute. He explains how grounding agents in both Certinia's two decades of services data and each customer's own operational context builds the deterministic trust needed to move from automation to judgment-driven action. Sulur adds that this shift is reshaping how professional services firms price their work, moving from the billable hour toward outcome-based and fixed-bid models built around people-plus-AI cost structures. From composable Intelligent Actions to a unified context graph spanning sales, delivery and finance, Sulur and Cesafsky outline how Certinia is positioning itself as the connective tissue for the next generation of AI-native services organizations. Find more SiliconANGLE news and analysis https://siliconangle.com/ Follow theCUBE's wall-to-wall event coverage https://siliconangle.com/events/ Learn about the latest theCUBE events https://www.thecube.net/ 00:00 - Intro 00:05 - Strategic Vision and Outcomes at Dreamforce 2026 06:43 - Strategic Execution through AI and SaaS Integration 18:09 - Importance of Context and Intelligent Actions 20:45 - AI: Trust, Transformation, and Future Horizons #theCUBE #CertiniaAtDreamforce #theCUBEresearch #Certinia #Salesforce #AI #ProfessionalServices

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