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Explore The 5 P’s of Building a Resilient Entrepreneurial Journey | Geetika Anand Gupta | TEDxBistupur Women with 10,001 views, 5 likes, and 1 comments. Experience the impact of this video content that has captured audience attention.

What truly builds a successful entrepreneur—an idea, or the resilience to survive every setback? In this powerful talk, Geetika Anand Gupta shares the five principles that helped her navigate crises, uncertainty, and growth while building her entrepreneurial journey. From passion and patience to perseverance, she reveals why success belongs to those who keep showing up, even when the odds are against them. Geetika, an MBA from Amity Business School and scholarship recipient, is a dynamic entrepreneur shaping India’s food startup ecosystem. With over 22 years of experience across hospitality, marketing, retail, PR, and corporate communications, she has worked with global brands like Sony and HTC. In 2016, she returned to India to pursue opportunities in the F&B sector and identified a gap for hygienic, organized street food formats. This led to the launch of her flagship brand, Mad Over Parathas & Pakodas (MOPP), which quickly gained strong customer traction. During COVID-19, she pivoted to a multi-brand cloud kitchen model under MOPP Foods, launching digital-first brands like Mealy, Sassy Indian, Yum Biryani Bowls, and Khichdi In A Bowl. She gained national recognition through Shark Tank India and secured strategic funding from Kouzina Food Tech. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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