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Explore The New Era of Negative Campaigns with 179,087 views, 7,530 likes, and 743 comments. Experience the impact of this video content that has captured audience attention.

Negative campaigns—or campaigns that work by painting opposing candidates in a negative light—have been used for decades. But today, thanks to information that can be gained from social media, these campaigns may be even more effective at influencing us than before. Hosted by: Hank Green SciShow has a spinoff podcast! It's called SciShow Tangents. Check it out at http://www.scishowtangents.org ---------- Support SciShow by becoming a patron on Patreon: https://www.patreon.com/scishow ---------- Huge thanks go to the following Patreon supporters for helping us keep SciShow free for everyone forever: Bd_Tmprd, Harrison Mills, Jeffrey Mckishen, James Knight, Christoph Schwanke, Jacob, Matt Curls, Sam Buck, Christopher R Boucher, Eric Jensen, Lehel Kovacs, Adam Brainard, Greg, Ash, Sam Lutfi, Piya Shedden, Scott Satovsky Jr, Charles Southerland, charles george, Alex Hackman, Chris Peters, Kevin Bealer ---------- Looking for SciShow elsewhere on the internet? Facebook: http://www.facebook.com/scishow Twitter: http://www.twitter.com/scishow Tumblr: http://scishow.tumblr.com Instagram: http://instagram.com/thescishow ---------- Sources: https://www.annualreviews.org/doi/10.1146/annurev.polisci.10.071905.101448 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3652533/ https://oxfordre.com/politics/politics/view/10.1093/acrefore/9780190228637.001.0001/acrefore-9780190228637-e-51 https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1540-5907.2011.00522.x https://theconversation.com/psychographics-the-behavioural-analysis-that-helped-cambridge-analytica-know-voters-minds-93675 https://link.springer.com/article/10.1057/jt.2009.12 https://policyreview.info/articles/analysis/role-digital-marketing-political-campaigns https://www.pnas.org/content/110/15/5802 https://www.annualreviews.org/doi/full/10.1146/annurev-polisci-051010-111659 https://theconversation.com/cambridge-analytica-scandal-legitimate-researchers-using-facebook-data-could-be-collateral-damage-93600 https://qz.com/1782348/cambridge-analytica-used-these-5-political-ads-to-target-voters/ https://apnews.com/afs:Content:9342250414 https://www.huffpost.com/entry/trump-biden-older-facebook-ads_n_5f515dcfc5b6946f3eaf3fbe https://www.washingtonpost.com/politics/2020/08/30/ady-barkan-scalise-twitter-video/ Image Sources: https://www.istockphoto.com/photo/social-media-or-network-on-smartphone-mobile-comments-likes-and-new-followers-gm1155073654-314332554 https://www.istockphoto.com/photo/snarling-wolf-gm173609565-8135191 https://www.istockphoto.com/vector/retro-television-with-color-frame-gm947737072-258765919 https://www.istockphoto.com/vector/remote-control-in-hand-near-flat-screen-tv-watching-video-film-cartoon-design-person-gm917995276-252534280 https://www.istockphoto.com/photo/voting-ballot-for-united-states-senators-election-hand-writing-choice-gm470197884-62814880 https://www.istockphoto.com/vector/heads-with-brain-and-question-marks-gm1129164529-298186604 https://www.istockphoto.com/vector/lit-electric-light-bulb-illustration-isolated-on-white-background-vector-gm1132400420-300176645 https://www.istockphoto.com/photo/tv-with-blank-screen-gm153560843-17357048 https://www.istockphoto.com/vector/social-media-thumbs-up-likes-background-gm1210387493-350632456 https://www.istockphoto.com/vector/smartphone-mobile-phone-on-blue-background-long-shadow-flat-design-gm618979678-107868073 https://www.istockphoto.com/vector/gear-cogwheel-line-icons-set-app-settings-button-slider-wrench-tool-fix-concept-gm1203720417-346066122 https://www.istockphoto.com/vector/highly-detailed-heads-gm1094184642-293662894 https://www.istockphoto.com/vector/like-icon-vector-design-gm1175303918-327237129 https://www.istockphoto.com/vector/set-of-8-thunderbolts-icons-lightning-icons-isolated-on-white-background-vector-gm1140944344-305478584 https://www.istockphoto.com/photo/using-laptop-computer-gm842145700-142283147

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