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What does it mean to democratize niche fragrance without losing its cultural identity? Christophe Bo Analytics Table

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What does it mean to democratize niche fragrance without losing its cultural identity? Christophe Bombana, Founder & CEO of 100BON, shares how the brand’s French roots shape its approach to making perfume more accessible while building relevance beyond its home market. France has a deeply established fragrance culture, but translating that cultural familiarity into an international brand proposition requires more than simply exporting a product. For 100Bon, accessibility becomes part of the strategy, bringing niche fragrance closer to a broader consumer base while retaining its French identity. As Christophe Bombana explains: “By definition, [it] democratizes perfume… it is part of a collective popular culture.” Read the full analysis here: https://beauty-scale.co/s/DduU8sx Listen to the full episode between Christophe Bombana, Founder & CEO of 100Bon and our CEO Yann Fagniez here: https://open.spotify.com/episode/3agnD9MZ99oRjMhoK9bn7R?si=d8396d30b3e64b0d #short

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