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Explore Positioning Strategies | Process of Positioning (Marketing video 27) with 24,065 views, 342 likes, and 6 comments. Experience the impact of this video content that has captured audience attention.

View all our courses and get certified on https://academy.marketing91.com Positioning in marketing refers to the act that helps to design products or services of an organization to occupy a specific place in the target market’s mind. Positioning helps the brand or a product to appear as an expert and this increases its worth amongst the customers. Positioning Strategies 1. Product Attributes Relates to the product’s features Example – Apple WatchOS 7 2. Product Benefits The focus is on the distinctive benefits for the customer on using the product Example – Amazon Prime 3. Product User Positioning After identifying the target group the onus is on positioning the product in a place that is best for them Example - Gatorade 4. Competitive Positioning Positioning of the product can be against or away from the competition Example – Burger King vs McDonald's 5. Quality Positioning The focus of the positioning is on the organization’s quality leadership Example – Tesla, Apple 6. Price Positioning Involves communicating the best value for the price the consumer pays Example – Walmart 7. Leadership Positioning Accepting to the consumer that the company has the acceptance of the majority Example – Nike, Adidas 8. Excellence Positioning Positioning based on the performance and efficiency of the firm Example – Marriott, Taj 9. Positioning by Cultural Symbols Using cultural symbols to differentiate brands from competitors Example – Baileys Irish Cream Positioning Procedure 1. Identifying the competitors by considering all the potential competitors and various effects of use and situations on the consumer. 2. Determining how the competitors are perceived and evaluated by the customers and what are characteristics they consider important. 3. Determining the position of the competitor concerning each characteristic to see how both are positioned to each other. 4. Analyzing the preference of the customer to understand the difference between consumers and their purchases, lifestyles, demographic difference etc. 5. Making the positioning decision with the help of research. 6. Monitoring the position that has been established to understand growth over time This video is on Positioning strategies and has the following sub-topics. Time Stamps 0:00 Introduction to Positioning Strategies 00:31 Positioning Strategies 02:42 Positioning Procedure

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