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Explore Fighting Fakes: What Can We Do Against Fake Products, Ads, Profiles and Sites – 2025-12-11 with 192 views, 7 likes, and 1 comments. Experience the impact of this video content that has captured audience attention.

Digital deception is accelerating fast, from counterfeit products and fake profiles to fraudulent ads and cloned websites. In this session, hosted by the Global Anti Scam Alliance (GASA), speakers examine how fake content and online scams undermine trust and create economic, reputational, and regulatory risks for consumers and organizations worldwide. The discussion explores emerging forms of deception, new detection tools, enforcement gaps, and the cross sector collaboration needed to protect users and digital markets from increasingly sophisticated threats. Featuring: • Jorij Abraham – Managing Director, Global Anti Scam Alliance • Lucia Harris – Director of Member Protection, Match Group • Ryan Woodley – CEO, Netcraft • Sarah Ralston – Chief Product Officer, Proxyware and Director of Privacy and Risk Solutions, The Media Trust • Tal Goldstein – Head of Strategy, Centre for Cybersecurity, World Economic Forum • Ihab Shraim – CTO, CSC Global Together, they unpack the strategies and partnerships required to counter digital deception at scale. #GASA #FightingFakes #DigitalDeception #ScamPrevention #CyberSecurity #ConsumerProtection

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