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🚀 AWS just gave ISVs one of the biggest competitive advantages in years—but most companies won’t know how to use it. At the AWS New York Summit, AWS introduced powerful new lead enrichment, propensity data, and AI capabilities inside Partner Central. While everyone is talking about AI agents, the real opportunity lies in the data behind them. In this episode of Beyond Co-Sell, hosts Andrew Morris (AWS Marketplace expert and author of ALIGNED) and Michael Musselman (Co-Founder of Partner Cloud Alliance Network) break down why this is one of the most significant AWS partner announcements in recent years—and how AWS ISVs can turn new intelligence into real pipeline growth. If you’re responsible for AWS partnerships, co-sell, alliances, marketplace strategy, or GTM planning, this episode explains how to leverage AWS’s new intelligence layer before your competitors do. 💡 In this episode, you’ll discover: ☁️ Why AWS Partner Central’s new intelligence layer changes the game for ISVs 📊 How lead enrichment and propensity data can improve pipeline quality and account targeting 🤖 Why AI agents are simply the delivery mechanism—not the real innovation ☕ The “Starbucks Test” for translating technical data into executive-level business decisions 🎣 The Lake Tahoe framework for understanding what account data can—and can’t—predict 🔒 The trust question: Should you upload your top target accounts to AWS? ⚙️ How to integrate AWS enrichment signals into Salesforce without building custom APIs 🚀 Practical GTM strategies for AWS Marketplace partners preparing for H2 growth Whether you’re an AWS ISV, SaaS founder, alliance leader, partner manager, cloud executive, or GTM strategist, this conversation provides actionable insights into using AWS data, AI, and marketplace intelligence to accelerate revenue growth. ⏱️ TIMESTAMPS 00:00 – Why propensity data never changed customer behavior 03:38 – AI agents are the delivery mechanism, not the product 05:44 – The Lake Tahoe fishing analogy explained 08:34 – Would you upload your top 50 accounts? 10:22 – Getting AWS enrichment data into your existing models 11:53 – AWS just stocked the pantry—do you know how to cook with the data? ⸻ 🔗 Resources Mentioned Partner Cloud Alliance Network (PCAN) https://www.pcan.cloud/ When to Start Scaling Your AWS Partnership: The Foundational 6 Milestones https://www.linkedin.com/pulse/when-start-scaling-your-aws-partnership-foundational-michael-9wbqc/ ALIGNED: The Playbook for Accelerating AWS Partnerships https://www.amazon.com/dp/B0F7Y5JSGN ⸻ 🤝 Connect with the Hosts On LinkedIn: Andrew – https://www.linkedin.com/in/andrewmorris Michael – https://www.linkedin.com/in/musselmanm #AWS #AWSPartnerCentral #AWSMarketplace #AWSPartners #CloudPartnerships #ISV #SaaS #GoToMarket #LeadEnrichment #BeyondCoSell

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