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Explore Why Do So Many Gacha Games Pretend to Be Japanese? || The East Asian War for Soft Power [Remix] with 119,772 views, 7,796 likes, and 1,184 comments. Experience the impact of this video content that has captured audience attention.

...or, How Anime and Gacha Became Asia’s Soft Power Battlefield. A sequel (of sorts) to Kawaii: Anime, Propaganda, and Soft Power Politics. Reuploaded with a director's cut, see pinned comment. --- If you've played any gacha games recently, you may have noticed that many gacha games pretend to be Japanese, or use a lot of Japanese aesthetics or even voice-acting, when the games themselves are directed, produced, and published in/by Chinese and Korean companies. Is this just a quirk of marketing, or is there something greater behind this decision-making? Let's have a long discussion about gacha games, and anime more broadly: about how anime commercialized, how that has to do with cultural developments in post-war Japan mixed with economic realities, how that commercialization reached its final form with gacha games, and what that means for a Japan facing economic struggle and rising political adversaries. --- 10% of Moon Channel's Gross Revenue goes to charity, including our sponsorship income! We are currently supporting Doctors Without Borders (MSF). You can learn more about Doctors Without Borders at https://www.msf.org/. --- Please also consider supporting Moon Channel on Patreon! Patrons make unsponsored content like this video, sustainable. https://www.patreon.com/MoonChannelYT --- Chapters: 00:00 - Intro 04:15 - Whose Aesthetic is it Anyway? 10:01 - Chinese Cartoons and the Origins of Anime 17:02 - A Post-War Search for Meaning 26:31 - Osamu Tezuka and the Emotional Grammar of Anime 34:15 - The Emotion-Driven Commodification of Anime 40:01 - Shojo and an Intro to Japanese Feminism 49:27 - The Crashing of the Second Wave in Japan: Feminism as Aesthetic Performance 53:09 - The Commodification of Feminism in the West 59:32 - The Otaku Fantasy, and the Commodification of Feminist Aesthetics in Japan 1:10:21 - Catgirl Gacha Tongue, Wallet, and Heart 1:15:36 - Revisiting Anime and Soft Power 1:32:52 - Dance to the Plastic Beat: The Rise of Hallyu 1:36:25 - ACG, and the Chinese Strategy 1:42:16 - A Two-Front Culture War 1:51:44 - Tech Otakus Conquer the World 1:59:30 - Another Morning Comes [Conclusion] 2:04:37 - Credit's Gag 2:05:14 - HOLD IT! -- The Director's Cut --- Additional Reading: Preview Pages for "An Animated Wartime Encounter: Princess Iron Fan and the Chinese Connection in Early Japanese Animation", by Daisy Yan Du https://api.pageplace.de/preview/DT0400.9780824877514_A37762364/preview-9780824877514_A37762364.pdf Chizuko Ueno Lecture: "Forty Years of Japanese Feminism" https://www.youtube.com/watch?v=SErdVYGTxVI "The Managed Heart: Commercialization of Human Feeling", Arlie Hochschild https://caringlabor.wordpress.com/wp-content/uploads/2012/09/the-managed-heart-arlie-russell-hochschild.pdf [But also, buy a copy: https://www.ucpress.edu/books/the-managed-heart/paper] Intellectual Property Strategic Program 2024: Towards Rebuilding of the Intellectual Property Ecosystem that Creates and Promotes Innovation and Promotion of the “New Cool Japan Strategy” https://www.kantei.go.jp/jp/singi/titeki2/chitekizaisan2024/pdf/siryou2_e.pdf Is there any other specific additional reading you'd like that I used on any of the topics in this video, which you'd like to read yourself? Let me know in the comments! --- Moon Channel Radio Playlist: https://youtube.com/playlist?list=PLETW98X7fZkO1XkWemCHRcRVKsLsiL_03&si=YjH-ZJD5vMpF5DDf Including some songs that I wasn't able to get into the video, either due to copyright issues or fear of such. In particular, I really wanted to use that last Katamari track (the 2nd to last one) for the Third Wave Feminism segment. I hope you'll give it a listen!

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