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Explore Jacob York on Lil' Kim's Real Beef, Gucci Mane's Betrayal, and Inventing the Influencer with 989 views, 4 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

In part 2 of this two-part episode of Mixed and Mastered, Jeffrey Sledge picks up the conversation with Jacob York, Founder of Electric Republic, for an even deeper dive into the music industry's hidden machinery. Jacob opens with the unfiltered truth about Lil' Kim's blistering verse on Biggie's "Another"—how the words were real, the night it was recorded, and why Big never fully appreciated Kim's creativity until that moment. From there, Jacob takes us to Atlanta, where he was the go-to consultant for every major label and built one of the most influential rosters in Southern hip-hop. He shares how he discovered Gucci Mane at Strokers, the joint venture that became Big Cat Records, his work with Buju Banton, and the inside story of Deb Antney's betrayal—a plot involving Jimmy Henchman, Atlantic Records, and a power play that nearly cost him everything. Then Jacob pulls back the curtain on his most prescient move: inventing the influencer business more than a decade before the world caught up. He breaks down how Buffy the Body, MySpace marketing, and a platform called Digital Dolls predated Instagram and OnlyFans, how he developed talents like Karrueche, Ruby Rose, and India Love, and why being "12 years ahead" as a Black entrepreneur came with a cost. Plus, the origin of Electric Republic, why he always bets on Black first, and his three favorite rappers, clubs, and spots in Brooklyn. This is Mixed and Mastered with Jacob York. In this episode: 00:00:00 Introduction 00:00:44 The Real Story Behind Lil' Kim's Verse on "Another" 00:02:47 Discovering Gucci Mane and Joining Big Cat Records 00:10:09 Working with Buju Banton and Navigating Jamaica 00:15:50 The Deb Antney Betrayal and Jimmy Henchman Power Play 00:21:25 Buffy the Body, MySpace, and the Birth of Influencer Marketing 00:24:01 Digital Dolls: Building OnlyFans Before OnlyFans 00:32:46 From Models to Talent: Karrueche, Ruby Rose, and India Love 00:40:53 The Origin of Electric Republic and Being 12 Years Ahead 00:51:37 Why Jacob Always Bets on Black First, Plus Brooklyn Favorites Mixed and Mastered is hosted by Jeffrey Sledge and produced and distributed by Merrick Studios. Catch all our episodes at https://wearemerrickstudios.com/mixed-and-mastered-pod and for early access, live recordings and more, join us on Merrick Studios+ at https://www.wearemerrickstudios.com/plus.

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