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What does great leadership actually look like? And how do you build a workplace culture where people can perform, grow and flourish? In this episode of Your Career Journey, I’m joined by Lara Bezarra, whose career took her from Brazil to senior leadership roles around the world, including becoming a General Manager at just 30 and later holding CEO and President positions. But some of Lara’s biggest leadership lessons came from realising that being the person with all the answers wasn’t actually her job. We talk about her shift from proving herself as a leader to creating the conditions for other people to excel, and why communication, vulnerability, purpose and the language leaders use can have such a profound impact on workplace culture. Lara shares what she learned from leading teams across very different countries and cultures, including her experiences at Johnson & Johnson, Bayer and Roche. We also explore how leaders can create meaningful cultural change, what to do when people resist it, and why purpose and commercial performance don’t have to be competing priorities. In this episode we discuss: • How Lara built an international career in the pharmaceutical industry • Becoming a General Manager at 30 and the lessons that followed • Moving from having all the answers to helping others succeed • What purpose-driven leadership looks like in practice • How the language leaders use shapes workplace culture and behaviour • The role of vulnerability in becoming a better leader • Creating a clear vision that gives people ownership and responsibility • How leaders can approach cultural change and resistance • Why purpose and business performance can, and should, work together • Creating workplace cultures where people can flourish If you’re moving into leadership, already leading a team, or thinking about how to create a stronger and more purposeful workplace culture, Lara’s career offers a fascinating perspective on what leadership looks like when the focus shifts from being the person with the answers to helping other people do their best work. Timestamps: 00:00 Meet Lara 00:09 Early Career Dreams 01:58 Brazilian Japanese Roots 04:07 From Graduate to Global Exec 07:30 Leadership Shift to Service 13:16 Culture Communication Vision 15:06 Language Shapes Culture 18:54 Raising Conscious Leadership 20:32 Steps to Change Culture 25:18 Purposeful Business Wins 32:39 Handling Resistance 39:10 Work Coherence Today 42:51 What I Wish I Knew 43:56 Closing Thanks To connect with Lara: LinkedIn: linkedin.com/in/larabezerra Website: https://workcoherence.com/ I'm Emma Graham, Career Coach, ex-recruiter, here to help you: 💡 Gain clarity on what’s important to you 💡 Confidently communicate your value 💡 Build a personal brand and a strong network 💡 Take a strategic approach to your next move 💡 Navigate the job market effectively 💡 Build career confidence with a repeatable success blueprint 🌐 Explore my coaching programs and free resources: Website: https://www.egconsulting.au/ LinkedIn: / emmajgraham Instagram: / emmagrahamcareercoach 🎁 Free Resources: 📄 CV Development Guide: https://www.egconsulting.au/cv-advice 📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-... 📅 Book Your FREE Career Strategy Discovery Call: https://calendly.com/emmagrahamconsul... 🔔 Never Miss an Update! Subscribe here: / @emmagrahamcareercoach 📜 Important Information: ⚠️ Disclaimer: We are not responsible for any loss or damage from using our content. Use information at your own risk and perform your own due diligence. © Copyright Notice: All materials are owned by Emma Graham Career Coach. Sharing video links and embedding them is allowed with proper attribution to our YouTube channel. 💖 Spread the Love: 💬 Share this video with friends, family, and colleagues who need career support! 👍 Like the video if you find it helpful 🔔 Subscribe and hit the notification bell for more weekly career inspiration! 📢 Your support truly means the world! 🔥 Related Hashtags: #CareerAdvice #CareerTransition #CareerGrowth #EmmaGraham #LeadershipDevelopment #CareerStrategy #ProfessionalDevelopment #CareerCoachAustralia #JobSearchSuccess #NetworkingTips #MarketingCareerCoach #CreativeCareerCoach ©Emma Graham Career Coach

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