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In this interview from Certinia at Dreamforce 2026, James Davidson, chief executive officer of Neocol, joins theCUBE Research's Scott Hebner to discuss how professional services firms are rebuilding their consulting practices around human-led, AI-centered delivery. Davidson explains how Neocol, a Certinia PSA customer, adopted Certinia's Veda platform to convert decades of implementation expertise into agents spanning sales, delivery, finance and operations. He details how automating RFP responses and workshop documentation lets consultants focus on high-value client work instead of manual admin tasks, reflecting a broader shift from time-and-materials labor models toward faster, AI-assisted delivery. The conversation also explores how AI is reshaping consulting careers, transforming narrowly focused "I-shaped" consultants into versatile "T-shaped" talent capable of taking on broader project responsibilities. Davidson pushes back on fears of job losses, noting that AI is creating more opportunities as firms deliver more projects with higher quality and speed. He shares candid advice for CEOs under pressure to go AI-first: success hinges on strategy and mapping business value, not just technology adoption. Davidson also describes treating AI agents like employees, complete with performance reviews to retire those that fail to deliver value. From forward-deployment engagements that compress months of discovery into days to a broader shift toward digital labor transformation, Davidson outlines why agentic, human-led delivery is redefining what it means to run a modern consulting practice. Find more SiliconANGLE news and analysis https://siliconangle.com/ Follow theCUBE's wall-to-wall event coverage https://siliconangle.com/events/ Learn about the latest theCUBE events https://www.thecube.net/ 00:00 - Intro 00:06 - Dreamforce 2026: Insights and Highlights from theCUBE 02:34 - Title: AI-Driven Leadership and Implementation at Neocol 08:26 - Advancing AI: Human Innovation and Strategic Integration 10:43 - AI's Role in Enhancing Job Opportunities 13:56 - Shaping Future Consultants with AI 16:34 - Steering the Future: Embracing AI in Economic Transformation #theCUBE #CertiniaAtDreamforce #theCUBEresearch #Neocol #Certinia #AI #Salesforce

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