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Explore "You're Using AI Wrong" - LodeStar S1 E22 - Dave Govan with 2,369 views, 117 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

Most people think AI adoption is a tools problem. Dave Govan says it's a leadership problem. In this episode, Cliff sits down with Dave Govan, a six-time CEO and founder of G2 Strategic Advisory Services, to talk about what's going wrong with AI inside companies, why connectors are a bigger deal than people realize, and why business and family run on the same principles. Most companies hand teams AI tools with no direction, then wonder why nothing changes. Dave's take: use AI to get better at what you're already good at. Don't use it to cover for what you're not. From there, the conversation moves into connectors, built on the Model Context Protocol. Dave's been vocal about this outside the podcast too, he calls it a bigger architectural shift than the move from client-server to web, and a real threat to any SaaS company that doesn't offer something unique once every front end can plug straight into the same back-end data. If your product can be replicated by wiring a GPT into a database, you don't have a moat. Then go-to-market. Small companies have a plan but no precision. Big companies have resources but fumble execution. Dave's approach is built around one thing: finding pain that's actually acute, because nobody spends money to fix a mild annoyance. The back half goes somewhere most business podcasts don't. Dave has raised four sons. He talks about the book that shaped how he parents, what every boy actually needs from his father, and why marriage takes the same work as running a company. The discussion also explores: → Why AI needs direction, not just enthusiasm → Using AI to get better, not to skip the work → Why connectors are changing who survives in software → The difference between having a strategy and having precision → Finding real pain instead of chasing soft problems → What every son needs from his father → Why marriage takes the same effort leadership does About Dave: Dave Govan is the Founder and Senior Principal of G2 Strategic Advisory Services, where he helps VC and PE-backed B2B companies accelerate revenue growth through sharper go-to-market strategy and AI-enabled productivity. He's spent over 40,000 hours leading global sales, marketing, and revenue organizations. He's a six-time CEO and operator across Seed, Venture, Public, and PE-backed environments. About Cliff: With nearly two decades building revenue engines across Fortune 20 companies and high-growth startups, Cliff specializes in GTM strategy and fractional leadership for SaaS companies navigating rapid scale. HubSpot recognized him as a Modern Sales Leader, and Pavilion named him a Top 50 CRO to Watch. Cliff is currently CEO of Polaris Ops, an AI-focused RevOps firm, as well as an advisor, investor (GTMfund), and fractional executive for several high-growth startups. About Polaris: Polaris Ops is an AI-native RevOps consultancy helping growth-stage companies align GTM strategy, data, and systems to drive predictable revenue. About Lodestar: The Lodestar Podcast by Polaris Ops explores the human side of modern growth through conversations with founders, operators, and GTM leaders navigating AI, leadership, and the future of work.

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