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Explore Original Lifestyle Mogul Martha Stewart on Business of Influence | Other People's Business Podcast with 582,537 views, 1,472 likes, and 45 comments. Experience the impact of this video content that has captured audience attention.

Martha Stewart built the creator economy before it had a name and made $65M a year in royalties on nearly $2B in merchandise. In this conversation, Martha breaks down the business model behind the empire: the Kmart licensing deal that changed everything, why she spread her content across books, magazines, TV and products, and how she thinks about brand deals, authenticity and staying relevant more than 40 years in. She and MasterClass Founder & CEO David Rogier also get into the billion dollars she says she lost during her legal troubles, why Snoop Dogg quadrupled her audience, what today’s influencers get wrong, Kim Kardashian and Skims, social media, her new AI start-up HINT, and Martha’s rule for building anything: make something people need and want. This is the business of influence with Martha Stewart. Subscribe for a new episode every week: https://www.youtube.com/@masterclass/podcasts CHAPTERS 0:00 Cold open 1:15 The original influencer, the original tradwife 3:30 HINT and 44 years of content 5:19 MrBeast, Goop, and putting your content everywhere 7:00 The Kmart deal: royalties plus a $20M ad budget 9:00 Why the best-selling Kmart towel was white 11:00 Six kids, a $6,900 salary, and a Barnard scholarship 14:00 Inside Martha's brain (and learning to bear incompetence) 17:30 Licensing vs. owning inventory, and what Amazon charges now 20:00 Skims, Goop, and how Ralph Lauren bought back his licenses 23:00 Kim Kardashian, the G5, and losing a billion dollars 24:00 Staying relevant for 40 years 26:03 Her rule for husbands on camera 29:00 Cleaning the chicken coop: only sell what you actually use 31:30 The influencer P&L: $65M a year in royalties 33:52 Books, the magazine, TV, and the fight over "synergy" 38:00 How Snoop Dogg quadrupled her audience 40:51 Brand deals, Super Bowl commercials, and $40K in free clothes 43:00 Elm Biosciences and the skincare business 44:49 Need and want: Steve Jobs, the iPhone, and MasterClass 46:30 The first female self-made billionaire, and walking out on dull dates 50:00 Hiring her president on Kilimanjaro 53:00 22 peacocks and the career she'd have chosen instead 55:30 Movies, AI, and what HINT will do 57:00 Why she did MasterClass and the beech tree MORE FROM MARTHA Martha Stewart's Class on MasterClass: https://www.masterclass.com/classes/think-like-a-boss-live-like-a-legend Instagram: https://www.instagram.com/marthastewart48 HINT: https://hinthome.com/ Elm Biosciences: https://elmbiosciences.com/ MORE FROM OTHER PEOPLE'S BUSINESS Hosted by David Rogier, Founder and CEO of MasterClass Instagram: https://www.instagram.com/masterclass/ LinkedIn: https://www.linkedin.com/company/masterclassinc David’s LinkedIn: https://www.linkedin.com/in/drogier/ In this episode of Other People's Business, David Rogier interviews Martha Stewart about the business of influence: how her Kmart licensing deal, Martha Stewart Living magazine, television shows, and books built a billion-dollar lifestyle brand, how influencer marketing and creator economy monetization work today, and what modern influencers, tradwives, and celebrity entrepreneurs like Kim Kardashian, Gwyneth Paltrow, MrBeast, and Alix Earle can learn from her playbook. Topics include licensing and royalties, brand deals and sponsorships, Snoop Dogg, Ralph Lauren, Amazon seller fees, celebrity skincare, AI, and Martha Stewart's new app HINT.

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