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Explore What explains India's strange celebrity bhakti culture? with 269,520 views, 18,493 likes, and 1,435 comments. Experience the impact of this video content that has captured audience attention.

Indians are obsessed with celebrities. Rajinikanth reportedly has 50,000 fan clubs. Salman ‘bhai’ has a cult following. Supporters of Jayalalithaa can do anything for 'Amma'. What explains this obsession of Indians with Bollywood stars, cricketers, and political leaders? Contact: Facebook: https://www.facebook.com/thesochproject/ Twitter: https://twitter.com/mohakmangal Instagram: https://www.instagram.com/mohak_mangal/ Email: [email protected] Sources: 1. Introduction https://www.firstpost.com/entertainment/thackeray-shiv-sena-members-stage-protest-in-mumbai-theatre-before-screening-of-nawazuddin-siddiquis-film-5959071.html https://www.indiatoday.in/india/story/congress-worker-files-complaint-against-netflix-s-sacred-games-for-insulting-rajiv-gandhi-1281621-2018-07-10 https://www.livemint.com/industry/media/if-it-s-a-superstar-he-is-a-south-indian-hero-1551999719784.html https://indianexpress.com/article/entertainment/bollywood/sanjay-dutt-fan-5089427/ 2. Evolution https://www.bbc.com/news/magazine-23046602 https://www.cbsnews.com/news/a-new-age-of-celebrity-worship/ 3. Celebrity worship https://www.indiatoday.in/education-today/gk-current-affairs/story/celebrity-worship-syndrome-did-you-think-your-celebrity-obsession-might-actually-be-an-addictive-disorder-1208077-2018-04-09 https://www.huffpost.com/entry/celebrity-worship-and-the_b_13794782 https://www.tandfonline.com/doi/abs/10.1080/08838158709386664 https://www.livescience.com/18649-oscar-psychology-celebrity-worship.html https://www.firstpost.com/entertainment/rajinikanth-tendulkar-modi-are-indians-prone-to-celebrity-worship-syndrome-2909530.html https://www.bbc.com/news/world-asia-india-46984569 https://www.hindustantimes.com/bollywood/madhuri-dixit-is-a-goddess-sonali-bendre/story-03STVwA3xQITkVjyDi5VXM.html https://economictimes.indiatimes.com/magazines/panache/no-more-milk-offerings-rajinikanths-birthday-bash-takes-a-digital-turn-tweets-pour-in/articleshow/62050253.cms https://www.youtube.com/watch?v=cRNmgcDMb34 4. Political Bhakti https://www.aljazeera.com/news/asia/2014/03/hero-worship-scales-new-heights-india-201432032645330523.html https://www.indiatoday.in/fyi/story/jayalalithaa-dead-amma-tamil-nadu-chief-minister-354928-2016-10-05 https://www.indiatoday.in/fyi/story/jayalalithaa-dead-amma-tamil-nadu-chief-minister-354928-2016-10-05 %2F%2Fwww.indiatoday.in%2Ffyi%2Fstory%2Fjayalalithaa-dead-amma-tamil-nadu-chief-minister-354928-2016-10-05 https://scroll.in/article/871440/he-who-created-god-is-a-fool-periyar-believed-religion-and-rationality-are-complete-opposites https://www.indiatoday.in/india/story/amma-nadu-where-jayalalithaa-equals-god-324593-2016-05-20 https://caravanmagazine.in/media/hero-worship-is-a-sure-road-to-eventual-dictatorship-ambedkars-warning https://scroll.in/article/874574/bhai-is-not-guilty-dejected-fans-react-to-salman-khans-conviction-in-blackbuck-poaching-case https://scroll.in/article/755369/man-god-or-beyond-the-rajinikanth-cult-as-seen-through-the-worshipful-eyes-of-his-fans https://www.huffingtonpost.in/2016/07/04/swachh-bharat-abhiyan-ami_n_10801088.html

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