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Nike Made An Expensive Mistake in India

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Link to the full podcast: https://youtu.be/hI0A5LSiFo4 Nike was willing to spend millions to put its logo on the Indian cricket team’s jersey. But when Lalit Modi approached them with another opportunity, they said no. Years later, it remains one of the most surprising missed opportunities in Indian sports business. Lalit Modi reveals the story in an exclusive conversation with The Bharat Inc. #Nike #IPL #LalitModi #TheBharatInc Told by the man at the centre of it all. 🎬 Editing Credits: The fantastic Joshua D’Souza from Yehoshua! 🎨 Thumbnail Credits: CCDS Also thanks to AV, PG and SM for being partners in crime through this. you know who you are. Welcome to The Bharat Inc. Subscribe for more extraordinary stories from Indian business, sports and entertainment. Saagar Varma The Bharat Inc Insta: https://www.instagram.com/thebharatinc/ #LalitModi #IPL #rajshamani #beerbiceps #prakhargupta #thesecretsauce #ayushshukla #ankurwarikoo #bcci #disney #thebharatinc #nikhilkamath #wtfpodcast #figuringout

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