

He Switched His Entire Fleet to Massey Ferguson — Then His John Deere Dealer Cut Him Off
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He ran John Deere for 30 years. His family helped build the local dealership. His name was on a plaque in their showroom. Then his combine broke during harvest—and the dealer told him to wait three weeks for parts. So Rick Hollander made a decision that shocked his entire county: he sold every piece of green iron he owned and replaced it with Massey Ferguson. All of it. $2.7 million in equipment, gone. His whole operation repainted red in 90 days. The Deere dealer didn't take it well. Parts orders started getting "delayed." Service calls went unanswered. His phone number quietly disappeared from their priority list. At the bank, questions were raised about resale value. At the co-op, whispers spread—how long until those Massey Fergusons break down? Rick was operating in enemy territory. No safety net. No second chances. One failed harvest and he'd lose everything. But the IDEAL combines didn't break. The 8S tractors didn't quit. And when Rick called Johnston Ag 83 miles away, they picked up the phone. This is what happens when a farmer stops waiting for loyalty that doesn't come back.
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