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They Put Solar on the White House. Here's What They Learned

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#They Put Solar on the White House. Here's What They Learned What can 50 years of solar industry experience teach us about the future of energy storage? In this episode of the Clean Power Hour, Tim Montague sits down with Steven Strong, Founder & President of Solar Design Associates, and Haskell Werlin, Vice President of Business Development, to explore five decades of groundbreaking achievements in solar energy and the emerging battery storage revolution. Since 1974, Solar Design Associates has been at the forefront of renewable energy innovation—installing solar on the White House during the Carter administration, developing America's first true community solar garden, and designing some of the most influential net-zero energy projects in the United States. From solar's dramatic cost decline—from $16 per watt to approximately $1 per watt—to the rapidly evolving economics of battery storage, this conversation provides valuable insights for developers, EPCs, investors, utilities, and clean energy professionals preparing for the next phase of market growth. ## Key Topics Covered āœ… How Texas became the leading solar and battery storage market in the United States āœ… The story behind America's first true community solar garden in Harvard, Massachusetts āœ… Lessons learned from designing the Bullitt Center, one of the most sustainable commercial buildings in America āœ… Solar Design Associates' historic White House solar installations spanning multiple administrations āœ… Why battery storage is following the same cost-reduction trajectory that transformed the solar industry āœ… The impact of the ITC-free era and what developers should expect through 2028 and beyond ## Featured Guests **Steven Strong** Founder & President, Solar Design Associates **Haskell Werlin** Vice President of Business Development, Solar Design Associates ## Connect with the Guests šŸ”— Haskell Werlin https://www.linkedin.com/in/haskell-werlin-1a21383/ šŸ”— Steven Strong https://www.linkedin.com/in/steven-strong-3309894/ 🌐 Solar Design Associates https://solardesign.com/ ## About Clean Power Hour Clean Power Hour brings together industry leaders, innovators, and decision-makers shaping the future of solar, storage, electrification, and clean energy. šŸ“˜ Get Tim Montague's Book: Wired for Sun: The Commercial Solar Playbook https://www.cleanpowerhour.com/book šŸ“… Schedule a Consultation with Tim Montague https://calendly.com/tim-montague/coaching_consulting šŸ‘• Clean Power Hour Merchandise https://cleanpowerhour.merchyme.com/ šŸ¤ Sponsor the Show https://www.cleanpowerhour.com/p/media-kit/ ## Sponsored By CPS America North America's leading provider of three-phase string inverters, with more than 10GW installed across 30,000+ sites nationwide. Learn more: https://www.chintpowersystems.com/ ## Subscribe & Follow šŸŽ„ YouTube https://www.youtube.com/@cleanpowerhour šŸŽ§ Apple Podcasts https://podcasts.apple.com/us/podcast/clean-power-hour/id1582667621 šŸŽ§ Spotify https://open.spotify.com/show/4QpRZoiYIV72ZNz7hTYX0W 🌐 Website https://cleanpowerhour.com/ šŸ’¼ LinkedIn https://www.linkedin.com/in/cleanpowerhour/ š• X (Twitter) https://twitter.com/tgmontague #solarenergy #batterystorage #communitysolar #cleanenergy #renewableenergy #energytransition #solarindustry #commercialsolar #energystorage #cleanpowerhour

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