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Launching once is not a distribution strategy. Product Hunt alone won't get you your first users. Launch on several platforms at once, track what works, and double down. In this episode of Wysdom, ex-CTO and NickLaunches founder Nick shows host Girish Kotte how he took a brand-new launch platform from domain rating 0 in May to 74 in September. He did it while Google had shadow-banned his domain. They cover multi-platform launches, Reddit and X distribution, cutting ads and features that didn't work, fighting fake votes, and Builder Backlinks, Nick's free link-exchange tool for founders. You'll leave with: • a launch-week plan that doesn't depend on one platform • the most common reasons submissions get rejected • how to use domain rating and backlinks to get found in Google and AI search Stay to the end for Nick's advice to builders, then subscribe: [channel link] 💠 Key Insights Why Won't Product Hunt Alone Get You Users? (09:04) One launch day gives you a spike, not a trajectory. Launch on several platforms on the same day, watch the week after, and read low interest as a signal that something needs fixing. How Do You Grow After Google Shadow-Bans You? (11:07 and 12:40) Nick's domain was shadow-banned after he published a large batch of translation pages. He moved to Reddit, Medium, Dev.to and daily replies on X. That traffic still showed up in AI search and pushed DR from 0 to 74. Why Do Most Directories Fail? (16:14) A directory on its own isn't interesting to users. Other directories launched before NickLaunches have about 300 products, while NickLaunches passed 1,500. The difference is a clear vision and a reason for users to come back, not the listing. When Should You Kill a Feature? (25:15) Set up key events in Google Analytics, give each feature two weeks to three months, and remove it if nobody uses it, even if you love it. ⚡ The Show Log | Wysdom | Episode 2 🎙️ Host: Girish Kotte | Shadow-Banned by Google, Still Hit DR 74 | Nick (NickLaunches) | Wysdom 🎤 Guest: Nick | Founder | NickLaunches, Builder Backlinks 🔔 Subscribe: https://www.youtube.com/@wysdom-si Key Links: 🌐 NickLaunches: https://nicklaunches.com/ 👤 Nick on X: https://x.com/nicklaunches 👤 Girish on X: https://x.com/gkotte1 📬 Newsletter: https://tsr.beehiiv.com/ 👤 Guest Bio Nick left his CTO job to build in public. He runs NickLaunches, a launch platform for builders, and Builder Backlinks, a free service where founders exchange links, articles and blogs. He shares his traffic, revenue, launches and flops publicly. 📈 Host Bio: https://gkotte.com/ Chapters 00:00 Intro: AI Wysdom for Operators Who Ship 01:41 Meet Nick: From CTO to Building in Public 04:09 What Makes NickLaunches Different 05:29 Why Launch Submissions Get Rejected 09:04 Product Hunt Alone Won't Get You Users 11:07 Shadow-Banned by Google and Winning AI Search 12:40 DR 0 → 74: What Moved the Needle 14:37 Directories and the Recurring Revenue Problem 16:14 Why Most Directories Fail 18:12 Bots, Fake Votes, and Paid Agencies 20:18 Free vs Paid Launches: $19 to $199 21:51 Why Domain Rating Matters 23:30 Builder Backlinks: Free Link Exchange 24:15 Ads, Traffic Spikes, and the July Reset 25:15 Killing Features Nobody Used 28:35 What's Next for NickLaunches 29:00 Final Advice: Stay Out of Your Bubble ❓ Questions This Episode Answers How do you launch a product without relying on Product Hunt? What is domain rating and why does it matter? How do you grow traffic after a Google shadow ban? How do launch directories stop fake votes? #BuildInPublic #IndieHacker #SEO #ProductLaunch #Wysdom

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