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Explore The Truth About TikTok Shop: How Social Commerce Drives Omnichannel Growth with 1,850 views, 16 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

✅ The Truth About TikTok Shop: How Social Commerce Drives Omnichannel Growth 👇@Tash_courtenay 🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠TikTok Shop isn't just a revenue channel. It's the discovery engine reshaping how beauty brands grow everywhere else. 💠In this panel on the future of social commerce, host Tash Courtenay-Smith is joined by Joe Yates (Somerce), Daisy Kelly (Glow For It), Kenny (TikTok) and creator Rita Flora for a frank, data-rich conversation about what TikTok Shop is really doing for beauty brands, and why the halo effect matters as much as the sales on the platform itself. 💠The panel unpacks the incremental impact of TikTok Shop across Amazon, retail and search, why a Korean brand most people had never heard of went from zero to over 500,000 monthly Google searches, how a single brand saw every channel stagnate when it pulled focus off TikTok, and what happened when it put TikTok back at the centre. They dig into the realities of affiliate strategy, why it takes around three videos from a creator to drive a sale, why authenticity beats rigid briefs every time, and how legacy giants like Unilever, Estée Lauder, L'Oréal, MAC and The Ordinary are now treating the platform as a brand-building and share-of-voice play, not just a launchpad. 💠Hosted by Tash Courtenay-Smith. 💠This talk was recorded at CEW Future Beauty 2026, hosted by Tash Courtenay-Smith, in partnership with CEW, Google, Amazon and Tash Partners. 💠Subscribe and follow the full series as we move through every session of the summit. 💠In this video: Why TikTok Shop drives an average 3.2x incremental return across other channels How discovery on TikTok translates into retail wins (including launching into Boots) Why pulling focus off TikTok stagnated every other channel, and refocusing reignited growth Affiliate marketing as a superpower: building creator communities, not one-off seeding What creators actually want from brands, and why rigid briefs kill performance How legacy beauty giants are using the platform for share of voice, not just revenue Whether TikTok Shop can be run as a genuinely profitable channel What's coming next: premium and luxury categories, subscriptions and faster shipping CEW Future Beauty Summit 2026 Hosted by Tash Courtenay-Smith In partnership with CEW, Google, Amazon and Tash Partners 💠Tash Partners Newsletter: 👉 https://www.linkedin.com/newsletters/tash-insights-7059634523751202816/ 🔶 WATCH MORE VIDEOS ✅ Opening the CEW Future Beauty Summit 2026 | Tash Courtenay-Smith 👉 https://youtu.be/PJJr5GYiFTQ ✅ Is Your Beauty Brand AI-Ready? Winning at Conversion and the Future of Ecommerce 👉 https://youtu.be/SmOZKcktGWg ✅ Run With The Night (AI Music Video) - Lyrics Edition 👉 https://youtu.be/Q9a6o_7_3oo ✅ Music & AI Avatars: Transforming the Future of Entertainment 👉 https://youtu.be/qWVWFNbWB_U ✅ Run With The Night, (AI Music Video), Director’s Cut & Official Video 👉 https://youtu.be/bKuJkfyctTM ✅ Introducing AI Tash V5 – Full Digital Character Revealed 👉 https://youtu.be/4t9D0b0umJU ✅ Meet AI Tash V1–V5 – Watch Her Evolve 👉 https://youtu.be/VZVrZoWxQDw ✅ Hi, I'm Tash. 👉 https://youtu.be/7enT385pOco ✅ What if I told you I’m not real? Meet my AI avatar. 👉 https://youtu.be/pVbZRB08f3U 💠 Linkedln: 👉 https://www.linkedin.com/in/natashacourtenaysmith/ 💠 Instagram: 👉 https://www.instagram.com/tash_courtenay/ 💠 Follow on TikTok: 👉 https://www.tiktok.com/@tash_courtenay_smith 💠 Twitter: 👉 https://x.com/tash_courtenay?lang=en 💠 Work with me: 👉 https://www.tash.partners/work-with-me 💠 The Notting Hill Shopping Bag: 👉 https://www.nottinghillbag.com/ 💠 Join my community: 👉 https://www.tash.partners/newsletter-sign-up #TashCourtenaySmith #PersonalBranding #FutureBeauty #CEW #TikTokShop #SocialCommerce #BeautyIndustry #BeautyBusiness #CreatorEconomy #AffiliateMarketing #BeautyMarketing #Omnichannel #CosmeticExecutiveWomen #BeautyTrends2026 #InfluencerMarketing #GlowForIt #podcast #motivation #founder #TashPartners

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