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Explore The Leadership Trap : Doing vs Leading | Coach Wayne Brown with 12,651 views, 129 likes, and 12 comments. Experience the impact of this video content that has captured audience attention.

What if your promotion… is actually setting you up to fail? In this episode of the ET Project, Wayne Brown sits down with leadership expert Alicia Rius to unpack a shocking reality: 👉 40%–60% of new managers fail within their first 18 months. Not because they lack talent—but because they’re never taught how to transition from doing the work to leading people. From identity crisis and imposter syndrome to managing former peers and navigating team dynamics, this conversation dives deep into what really happens after the promotion. You’ll discover: ✔️ Why leadership is a career change—not a promotion ✔️ The hidden “identity shift” most managers struggle with ✔️ How to handle managing friends, peers, and difficult team dynamics ✔️ The powerful 4Ps Leadership Framework for clarity and confidence ✔️ The 3 critical conversations every new manager must have If you're stepping into leadership—or already feeling overwhelmed—this episode will give you clarity, structure, and a practical path forward. 🎧 Listen now and start leading with confidence. 📌 Check out our podcast page to access the guest links and to download the full transcript of this episode -https://coaching4companies.com/podcast/et-project-podcast-212/ 0:00 - Introduction 3:16 - The Hidden Problem with Promotions 6:55 - The ‘Peter Principle’ Explained in Real Workplaces 18:23 - The Relationship Shift No One Talks About 37:34 - Personal Leadership: Building Your Identity #WayneBrown #Leadership #NewManagers #LeadershipDevelopment #ManagementSkills #ExecutiveLeadership #CareerGrowth #LeadershipMindset #TeamManagement #PersonalDevelopment #BusinessLeadership #Coaching #LeadershipTips #ManagerLife #ProfessionalGrowth #Podcast

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