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Explore How To Build BILLION Dollar Coffee Business? - Secrets Revealed | Starbucks CEO | FO263 Raj Shamani with 361,689 views, 5,018 likes, and 369 comments. Experience the impact of this video content that has captured audience attention.

Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product/country mentioned in the video. Our goal is to provide information to help audience make informed choices. -------------- Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0 -------------- Follow Our Whatsapp Channel: https://whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2J -------------- Subscribe To Our Other YouTube Channels:- https://www.youtube.com/@rajshamaniclips https://www.youtube.com/@RajShamani.Shorts 🎧 Stream Figuring Out episodes on Spotify: https://open.spotify.com/show/736rhmW7vilNgkFFo8aDz4 📺 Watch Figuring Out episodes on YouTube: https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ --------------- Timestamps: 0:00 - Introduction 2:16 - Why he thinks he was chosen as CEO 12:40 - Why a Barista training essential to work at Starbucks 16:59 - A Barista’s job is hard 19:59 - Launch of Starbucks in India 22:23 - Global franchise coming to India 26:15 - Matching taste from Starbucks USA 29:33 - Convincing TATA 33:41 - Caffeine or status? 36:05 - Strategies Starbucks uses 46:16 - Competitors in India 49:29 - International brand vs Indian brands 58:04 - Time taken to run profits 1:00:05 - Toughest place to work in 1:06:50 - His favourite coffee 1:07:29 - Starbucks failing in Australia 1:10:20 - Fastest growing market for Starbucks 1:11:08 - Indian categories which can go global 1:18:08 - Time & money it takes to build a national brand 1:22:17 - Tips for businesses in Tier 1 cities 1:29:19 - Future of coffee in India 1:31:01 - Myths & facts about Starbucks 1:42:50 - Why CCD failed 1:44:56 - What happened to Barista 1:45:42 - Thank you! ------------- My gear for shooting this video: Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi Canon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMy Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0 Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM ---------- In today’s episode of Figuring Out, we have Sushant Dash in conversation with Raj Shamani. He is the CEO of Tata Starbucks India Ltd. This episode is special for all coffee lovers as we will be uncovering what goes behind one of the most loved coffee brands globally which is Starbucks. In this episode, we talked about how he got appointed as the CEO of Starbucks India, how CEOs are being selected for Starbucks globally, and two things employees learn as being a barista. We then talked about how Starbucks came to India, how a franchise became big, and how they planned their investment. We also discussed how they keep premium quality across nations and how they do category creation. He also shared how coffee first came to India, and why apart from Domino’s and Pizza Hut, there are no national leaders in the pizza category. Towards the end, we talked about why Starbucks failed in Australia, how it is picking up now, countries where Starbucks is growing fast, and Indian brands that have the potential to go abroad and boom. We also talked about how Shah Rukh Khan wanted Starbucks in the Red Chillies office and how the deal happened. We ended the podcast by busting popular myths about Starbucks. For such insightful conversations, subscribe to our channel now! Follow Sushant Dash Here: Instagram: https://www.instagram.com/sushantdash/ LinkedIn: https://in.linkedin.com/in/sushant-dash-502a4015 Twitter: https://twitter.com/sdash1 Follow Starbucks India Here: Instagram: https://www.instagram.com/starbucksindia/ Facebook: https://www.facebook.com/starbucksindia Twitter: https://twitter.com/starbucksindia ----------- About Raj Shamani Raj Shamani is an entrepreneur and the host of the Figuring Out Podcast. He sits down with experts, athletes, celebrities, billionaires, and world leaders to break down how they actually win: money, business, mindset, relationships, and life. He's also a bestselling author, speaker, and angel investor. His work sits at the intersection of business, psychology, and human behaviour.Z To Know More, Follow Raj Shamani On ⤵︎ Instagram @RajShamani https://www.instagram.com/rajshamani/ Twitter @RajShamani https://twitter.com/rajshamani Facebook @ShamaniRaj https://www.facebook.com/shamaniraj LinkedIn - Raj Shamani https://www.linkedin.com/in/rajshamani/ • • • #podcast #figuringout #rajshamani #starbucks #business #tata #coffee #caffine #starbuckscoffee #sushantdash About Figuring Out Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

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