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"For decades, environmentalists protested outside oil refineries while Big Oil continued business as usual. But what happens when you walk right through the front door, buy up shares, and table binding climate resolutions at AGM meetings? Today on TBLI Radical Truth, Robert Rubinstein sits down with Follow This founder Mark van Baal to reveal the inside story of turning shareholder power against oil giants—and whether boardrooms can actually be forced to change." Shareholder activism moved Shell before regulation did. Mark van Baal founded Follow This, buys shares in the oil majors, and now around 20% of the vote backs his climate resolutions. Protests and boycotts haven’t slowed fossil fuel expansion, but what happens when you buy shares in oil giants to force change from the inside out? Can activist shareholder rebellions actually compel Big Oil to pivot toward clean energy, or are corporate boardrooms built to resist real transition? "Can individual shareholders really force multinational fossil fuel giants to change their entire business model? Today, we uncover the inside story of Follow This—breaking down shareholder activism, how green resolutions are shaking up Big Oil boardrooms, and whether we can actually stop Big Oil from the inside out." This is TBLI Radical Truth with Robert Rubinstein. Van Baal's line for the whole problem: it is very difficult to convince someone whose salary depends on not understanding you. His answer was not to divest or protest but to become an owner, put a resolution on the ballot, and force every institutional investor to show whether their engagement was real. Twenty per cent of the Shell vote is now more than BlackRock, Vanguard, State Street and Norges combined. Mark van Baal trained as a mechanical engineer, worked in industry into his thirties, then became a climate and energy journalist after seeing An Inconvenient Truth. He founded Follow This in 2015. It now has almost 4,000 members paying 30 euros a year to be green shareholders in the oil majors. WHAT'S COVERED - Why he concluded the only real leverage was ownership, and quit journalism to buy one share in Shell - The two stumbling blocks: an energy system that does not want to change and a financial system that will not use its vote - "Voting is the only democracy where using your vote is called escalation" - The Children's Investment Fund and ABN AMRO: what a 1% shareholder achieved by getting on the agenda - November 2017, when Shell became the first major to promise to halve all emissions - Why engagement without consequences achieved nothing between the 1990s and 2015 - Exxon taking Follow This to court in 2024, and why he reads that as confirmation - The 2025 change of strategy: not emissions targets, but how you create shareholder value in a declining oil and gas market In this episode of TBLI Radical Truth, Robert Rubinstein sits down with Mark van Baal, founder of Follow This. Van Baal shares the inside story of turning ordinary retail investors and institutional funds into a powerful shareholder rebellion against Shell, BP, and ExxonMobil—breaking down the legal battles, AGM showdowns, and whether shareholder democracy can truly take down Big Oil. Time Stamp 00:00 - The Inside Game: Why Boycotts Fail and Shareholder Power Works 07:30 - Mark van Baal: From Mechanical Engineer to Climate Activist 18:15 - Inside the AGM Showdowns with Shell, BP, and ExxonMobil 30:40 - The Institutional Dilemma: Why Giant Asset Managers Vote Against Climate 42:25 - Legal Backlash: How Big Oil Is Fighting Back Against Activist Investors 54:10 - The Realistic Roadmap: Can Shareholder Pressure Force the Energy Transition? 📌 Subscribe to TBLI Radical Truth for unfiltered, deep-dive discussions with sustainable finance thought leaders challenging the conventional narratives around impact and the future of finance. https://www.youtube.com/channel/UCDBhRVM93uUnAAtqOMIz_yg?sub_confirmation=1 EXTRACTION How business takes your money, your work, your resources, your data and your future, while presenting itself as something else entirely. Robert Rubinstein's next book, from 30 years inside the system. If this conversation makes you question where your money is actually going, Extraction takes that investigation much further. Follow its progress in the free Radical Truth Discussion Network: https://tblicircle.com/share/Lnu4hDm8ayILGevs?utm_source=manual RELATED EPISODES - Matt Moscardi, Free Float Analytics, on why nobody votes against a director. - Christopher Marquis, Cambridge Judge, on why most corporate sustainability is a smokescreen. MORE ON MARK VAN BAAL - Follow This: https://www.follow-this.org TBLI GROUP - https://www.tbligroup.com - Robert Rubinstein on LinkedIn: https://www.linkedin.com/in/robertrubinstein/ #ShareholderActivism #FollowThis #Shell #BigOil #ClimateAction #ESG #ProxyVoting #StrandedAssets #EnergyTransition #Stewardship #MarkVanBaal #TBLIRadicalTruth Recorded in Amsterdam.

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