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This video introduces key marketing analytics that leadership teams care about and aims to help you advance your career in digital marketing. Learn critical business metrics and performance metrics to effectively measure your marketing efforts. This knowledge is essential for driving business growth and ensuring your strategies are aligned with organizational goals. Are you keeping up with the evolving world of marketing? In this video, Matthew Royse introduces key marketing metrics that every leadership team cares about, helping you stay ahead. Learn effective marketing strategies and understand marketing analytics to drive business growth. Grow your digital marketing career by mastering your marketing kpi goals. The C-suite gets frustrated when the only metrics they receive from marketing are ambiguous brand data and engagement reports. In other words, vanity metrics. Marketing metrics that don't translate into meaningful business results can't guide decision-making about how marketing impacts your company's strategy. For example, these marketing metrics can be the number of social media followers your company has or the number of views on your videos. Senior leaders want marketing metrics that are tied directly to revenue. According to a recent Demand Gen Report, 40% of marketers believe their ability to measure and analyze marketing's impact needs improvement. What marketing metrics matter to your chief executive officer, chief financial officer, and other C-suite executives? Let's take a deep dive into five of them. 📒 Show Notes and Resources 📒 TIMECODES ⏰ 00:00 Introduction 00:26 Marketing Metrics You Should Measure 01:08 Return on Marketing Investment (ROMI) 01:53 Marketing Originated Customer Percentage 02:43 Marketing Influenced Customer Percentage 03:32 Lifetime Value of a Customer (LTV) 04:21 Customer Acquisition Cost (CAC) 05:12 Bringing It All Together QUESTION: Have a question about digital marketing, email marketing, lead generation, content marketing, marketing analytics, or anything else? Post in the comments section of this video! About: In this video, Matthew Royse from Knowledge Enthusiast shares the key marketing metrics you should measure. Every company is looking for a return on investment and wants to see how marketing is helping the business grow. There are five metrics to help you earn credibility with senior leaders at your company. They are Return on Marketing Investment (ROMI), Marketing-Originated Customer Percentage, Marketing-Influenced Customer Percentage, Lifetime Value of a Customer (LTV), and Customer Acquisition Cost (CAC). When you know what metrics to focus on, you can better execute, track, and analyze marketing performance. You can be confident you are focused on the numbers leadership cares about if you work in B2B or B2C marketing. When you show metrics like this, senior leaders will view marketing more favorably and be confident that it is helping the company generate revenue. 📒 Resources 📒 👉🏻 Join my email newsletter at https://knowledgeenthusiast.com/newsletter-sign-up/ for a free eBook and helpful insights. 👉🏻Take this quick AI Skills quiz to find out how well you use AI: https://knowledgeenthusiast.com/ai-skills-quiz/ 👉🏻Join the free 7-day email course to fuel your mind in 10 minutes a day: https://knowledgeenthusiast.com/email-course/ 👉🏻Get vidIQ to grow your channel faster: https://vidiq.com/knowenthusiast 📒 Helpful Links 📒 👉🏻Camera Used to Film: https://amzn.to/3quv1im 👉🏻Microphone Used to Film: https://amzn.to/3BeTZHz 👉🏻Teleprompter Used to Film: https://amzn.to/4lCiZOE 👉🏻Lights Used to Film: https://amzn.to/3LapaIv 👉🏻Tripod Used to Film: https://amzn.to/3RYF4rz 👉🏻External Hard Drive Portable: https://amzn.to/3SlxVUB 👉🏻VAVA USB C Hub 8 in 1 USB C Adapter: https://amzn.to/3Zxt8Dm Our mission at Knowledge Enthusiast is to provide weekly tips to improve your professional and personal life. Connect with Matthew Royse on Social Media: https://matthewroyse.com/ https://www.linkedin.com/in/matthewroyse/ https://mattroyse.medium.com/ #knowledgeenthusiast #matthewroyse #mattroyse

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