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Netflix business model case study: how Netflix broke its 14 year originals rule for Samay Raina and India's Got Latent Season 2, and the real strategy behind the โน15 20 crore deal. This video decodes: ๐ Netflix's 14 year exclusivity rule and why it was broken ๐ Samay Raina's journey from chess streams to India's Got Latent ๐ Customer Acquisition Cost (CAC) and how Netflix saved on marketing ๐ The Funnel Strategy from Awareness to Conversion ๐ Real numbers and revenue breakdown of India's Got Latent If you enjoy business case studies and creator economy stories, subscribe to the channel more interesting stories coming up. Watch Next: https://youtu.be/pI9F1D9Bbh0?si=-J3PF1zmRgMCffeK Netflix business model, business case study, Samay Raina, India's Got Latent Season 2, Netflix YouTube strategy, creator economy India, Netflix originals rule ____________________________________ #Netflix #SamayRaina #IndiasGotLatent #BusinessCaseStudy #CreatorEconomy Socials: Instagram: https://www.instagram.com/arpitsharmai/ LinkedIn: https://www.linkedin.com/in/arpitsharma2709/?trk=public-profile-join-page Personal Session with me: https://superprofile.bio/arpitsharmai ------------------------------------------------- My Main Camera: https://amzn.to/4iESWEq Secondary Camera: https://amzn.to/42Lcj8O Lens :https://amzn.to/42TsQrv Other Tools I use: https://amzn.to/4lN5f4c ---------------------------------------------------------------------- 00:00 โ Why Netflix broke its biggest rule 01:20 โ Netflix's original business model 03:00 โ Why exclusivity mattered 04:21 โ Why Samay Raina was different 05:25 โ Rejecting OTT deals 06:22 โ Netflix's big opportunity 06:31 โ Buying an audience 08:14 โ Customer acquisition strategy 09:43 โ The marketing funnel 11:04 โ The biggest business lesson
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