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How LEGO survived almost certain destruction

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Explore How LEGO survived almost certain destruction with 26,703 views, 287 likes, and 1 comments. Experience the impact of this video content that has captured audience attention.

LEGO has been dominating the toy industry — but it hasn't always been a smooth journey. Alex Lieberman (@AlexStephenLieberman) goes into how LEGO nearly plunged into bankruptcy before pulling off one of the most successful turnarounds in history, brick by brick. This video is sponsored by Finli. Get started at https://www.finli.com/foundersjournal Subscribe to Morning Brew Sign up for free today: https://www.morningbrew.com/daily/subscribe?utm_campaign=mb_yt&utm_medium=multimedia&utm_source=youtube Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew 00:00 Introduction 01:02 The story of LEGO 02:56 The downfall 04:14 Jorgen 05:08 The strategy

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