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Inside our AI startup as the team tackles a major partner migration, builds a more intelligent creator system, launches a new go-to-market team, and gets creative with an unconventional sales strategy. This week, we go behind the scenes at London-based AI startup Tano as the team focuses on one major priority: migrating partners onto a new system that brings all their creator context together. We meet Founding Engineer Neil, see how the team is using AI to dramatically increase engineering output, and follow the launch of Tano’s new GTM team as they experiment with events, community, and some very unconventional ways of getting in front of potential customers. In this episode: • Why partner migration is the team’s biggest priority • How Tano is rebuilding its system to better understand creators • Why AI has dramatically changed engineering output • Meet Neil, Tano’s Founding Engineer • Launching Tano’s new GTM team • How Sasha and Xav joined the team • The story behind Tano’s “cold caking” sales strategy • Delivering cakes to potential customers across London • Why doing something different can break through the noise • An all-hands effort to complete the partner migration • The challenges of migrating years of accumulated customer context • Building longer-term relationships with creators If you’re interested in AI startups, software engineering, entrepreneurship, SaaS, founder life, startup growth, AI agents, creator marketing, sales, or what it’s really like working inside a fast-moving startup, this video is for you. Job vacancies: https://www.tano.ai/careers Subscribe for more behind-the-scenes content from one of London’s fastest-growing AI startups. #AI #Startup #ArtificialIntelligence #SoftwareEngineering #SaaS #Entrepreneurship #FounderLife #TechStartup #AIAgents #creatormarketing ⏱ Chapters 00:00 Intro 00:42 We're hiring in London 01:39 Finding Tano's biggest problems 03:38 Meet Neil, Founding Engineer 04:45 How AI has changed engineering 05:01 What is the partner migration? 06:05 The new GTM team 07:20 Meet Sasha and Xav 08:14 Cold caking 10:39 All hands on partner migration 11:53 The challenges of migration 12:14 Why the migration matters 12:36 Outro ⸻ Tano Website: https://www.tano.ai Will Caplan LinkedIn: https://www.linkedin.com/in/will-caplan-45a173194 Sagar Shah LinkedIn: https://www.linkedin.com/in/sagarshahuk

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