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How WhatsApp Becomes The Storefront | Kalebu Gwalugano

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Let us know how we are doing (https://www.buzzsprout.com/2033198/fan_mail/new) We record live in Nairobi and map how WhatsApp becomes the default channel for buying and selling across Africa, from product discovery to payment and delivery. Kalebu Jordani Gualugano explains how Gala and Sarufi use conversational AI to formalize the manual WhatsApp selling flow without forcing new behavior. • Why WhatsApp functions like a commerce operating system across African markets • How customers discover products on social platforms then close sales on WhatsApp • The ā€œhuman frontā€ problem and how AI automation reduces missed orders • Gala onboarding basics, number setup, ordering mode, and merchant visibility into chats • When bots need human intervention and how a copilot model handles edge cases • Payments, KYC, and trust, including why pay on delivery persists • Using voice calls, SMS, OTP, and delivery notifications to improve reliability • WhatsApp Flow for smoother forms and ticketing experiences • Founder ā€œschool feesā€, moving from being too technical to focusing on revenue • Fundraising realities, pitching, negotiation, grants, and building surface area for luck You can find all the APIs and the pricing and the community and the documentation at africastalking.com and Impact Masters, in case you're looking for a solution as a service, check out Impactmasters.io JOIN THE IMPACT MASTERS COMMUNITY Impact Masters Podcast ā–ŗ https://podcasts.apple.com/ke/podcast/impact-masters-podcast/id1652228341Ā  YouTube – Impact Masters ā–ŗ https://www.youtube.com/@IMPACTMASTERSMEDIAĀ  Apple Podcasts ā–ŗ https://podcasts.apple.com/ke/podcast/impact-masters-podcast/id1652228341 Spotify ā–ŗ https://t.co/zmQxOd6XwG YouTube ā–ŗ https://www.youtube.com/playlist?list=PLpRymy-NTwTzg98WpkLJXJbEs3eX_gT7z Amazon Music ā–ŗ https://music.amazon.com/podcasts/797ccc7b-d91b-4f09-9d0b-344a3d895692 Podcast Index ā–ŗ https://podcastindex.org/podcast/5637888 Podchaser ā–ŗ https://www.podchaser.com/podcasts/impact-masters-podcast-4842099 HostĀ  Michael Kimathi ā–ŗ https://www.linkedin.com/in/michaelkimathi/Ā  X (Twitter) ā–ŗ https://twitter.com/m_k_globalĀ  HostĀ  Michael Kimathi ā–ŗ https://www.linkedin.com/in/michaelkimathi/Ā  X (Twitter) ā–ŗ https://twitter.com/m_k_globalĀ  Community: šŸ“ø Instagram (Behind the Scenes): [Link to Instagram] šŸŒ Official Website: https://www.impactmasters.io/ šŸ’¼ LinkedIn: https://www.linkedin.com/company/impact-masters-inc/ 🐦X (Twitter): https://x.com/ImpactMastersco Facebook: https://www.facebook.com/100084575978723/ TikTok: https://www.tiktok.com/@impactmastersio Support the show (https://www.buzzsprout.com/2033198/support) Subscribe & Follow Check us out at www.impactmasters.io (https://www.impactmasters.io) . Subscribe for transformative conversations on YouTube (https://www.youtube.com/@IMPACTMASTERSMEDIA) . Listen Everywhere: Apple (https://podcasts.apple.com/ke/podcast/impact-masters-podcast/id1652228341) | Spotify (https://open.spotify.com/show/28K58dUR6VAJDhS23aGCqu) | YouTube Music (https://music.youtube.com/channel/UC6WTKEQNiGMiCMRGjxwRRPQ) | Amazon (https://music.amazon.com/podcasts/797ccc7b-d91b-4f09-9d0b-344a3d895692/impact-masters-podcast) | iHeart (https://www.google.com/search?q=https://www.iheart.com/podcast/269-impact-masters-podcast-139621788) | Buzzsprout (https://www.buzzsprout.com/2033198) Host: LinkedIn (https://www.linkedin.com/in/michaelkimathi/) | X (https://twitter.com/m_k_global) Follow Us: X (https://x.com/ImpactMastersco) | LinkedIn (https://www.linkedin.com/company/impact-masters-inc/)

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