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Explore Earn a Seat at the Table With Business Acumen for Sales Success - Kevin Cope | SalesPOP! with 3,152 views, 35 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

Business acumen is the missing skill most sales teams overlook — and Kevin Cope, Founder and CEO of Acumen Learning, explains why it now decides who wins. Two-thirds of salespeople don't understand their clients' industry; here's how to close that gap. In this Expert Insight Interview, Kevin Cope breaks down how to read a prospect's P&L, mine an earnings call for buying signals, and use AI as a tool rather than a replacement. He explains why 88% of executives say that relationships are the one thing AI can't replace, and why EQ now separates top sellers from everyone else. Acumen Learning has trained more than 500,000 leaders and 34 of the Fortune 50 in business and financial acumen, and Kevin's latest book, Business Acumen for Sales Success, tackles the exact gap that SPIN and Challenger assume reps have already closed. Learn more and grab the book: https://www.acumenlearning.com/ Chapters 0:00 – Introduction & guest welcome 1:19 – What drew Kevin Cope to business acumen 2:57 – Why SPIN and Challenger assume acumen reps lack 4:42 – How daily curiosity builds business acumen 6:14 – Why top salespeople struggle to earn a seat at the table 7:53 – How to speak a client's language using their business goals 10:35 – How to prep for a sales call with P&L and earnings calls 13:24 – How AI and EQ are reshaping B2B sales 17:15 – Why AI is a partner, not a replacement for sales reps 19:58 – What mindset helps salespeople thrive with AI https://salespop.net/ SalesPOP!: A modern digital magazine, aimed at empowering sales leaders, sales management, sales professionals, and entrepreneurs to achieve success. As a multimedia platform, we bring you live sales expert interviews with top professionals, offering pro tips to help you be more successful in sales. ---------- Thank you for watching this video – Please Share it. Leave your comments below…. ---------------- 🎯 Don't Forget to SUBSCRIBE to Our Channel! SalesPOP! https://www.youtube.com/c/salesPOP -------------------------------- Where to follow and find more Sales Pro advice: ➽ Sales Professional Interviews: https://salespop.net/media/sales-expert-insights-series/ ➽ SalesChats: https://salespop.net/media/saleschats/ ➽ Facebook: https://www.facebook.com/RealSalesPOP ➽ Twitter: https://twitter.com/realsalespop ➽ LinkedIn: https://www.linkedin.com/showcase/sales-pop/ #SalesPOP #Coevera #BusinessAcumen #SalesSuccess #B2BSales #SalesLeadership #SalesTraining #FinancialAcumen #SalesStrategy #AIinSales #SalesEnablement #TrustedAdvisor #SalesTips #KevinCope

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