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This is how a pair of $200 Nike shoes is actually made — and where the money really goes. Behind every pair of sneakers is a global supply chain spanning multiple countries, millions of workers, and billions of dollars in marketing. But the reality of how Nike operates might not be what you expect. In this video, we break down the full process of how Nike shoes are made, from raw materials and factory production to final retail pricing. You’ll see how independent manufacturers across Vietnam, Indonesia, and China produce the majority of Nike footwear, why Nike follows an asset-light business model, and how a shoe that costs around $20–$30 to make ends up selling for $200. We also take a closer look at the real numbers behind the industry — including labor costs, factory profits, Nike’s margins, retailer markups, and the role of athlete endorsements and billion-dollar marketing campaigns. From production lines to pricing strategies, this is the full story behind one of the most recognizable products in the world. If you enjoyed the video, consider subscribing for more breakdowns of how everyday products are really made. Chapters: 00:00 The $200 Nike Shoe 00:20 Nike Doesn’t Make Its Own Shoes 00:55 Where Nike Shoes Are Made 01:30 The Companies Behind Nike 02:10 How Nike Shoes Are Made 03:40 Why Humans Still Make Them 04:40 The Real Cost of a Nike Shoe 06:00 Who Gets Paid What 07:30 Why $200 Shoes Don’t Cost More 08:40 Athlete Deals & Marketing 09:50 The Reality for Workers 11:00 What You’re Really Paying For 11:40 Final Thoughts Sources: 1. Nike, Inc. - FY2025 Annual Report (10-K) https://www.sec.gov/ixviewer/documents/nik... 2. Nike Manufacturing Map https://manufacturingmap.nikeinc.com/ 3. Portland Business Journal - Nike Cost Breakdown (Matthew Kish) https://www.bizjournals.com/portland/news/... 4. Solereview - Cost of Running Shoes https://www.solereview.com/how-much-does-it-cost-to-make-running-shoes/ 5. Behind the Swoosh (Jim Keady) https://www.behindtheswoosh.com/ 6. ProPublica & The Oregonian - Nike Worker Investigations https://www.propublica.org/series/nike 7. Clean Clothes Campaign - Nike Wage Reports https://cleanclothes.org/ 8. Nike News - Supply Chain & Sustainability https://purpose.nike.com/ 9. Flex Ltd. & Nike Automation Project (Guadalajara) https://www.flex.com/ 10. Life Magazine (1996) - Child Labor Investigation https://www.life.com/ 11. CBS 48 Hours - Nike Factory Report (1996) https://www.cbsnews.com/48-hours/ 12. National Press Club - Phil Knight Speech (1998) https://www.c-span.org/video/?c451... 13. Statista - Nike Financial Data https://www.statista.com/topics/1243/nike/ 14. Investopedia - Asset-Light Business Model https://www.investopedia.com/terms/a/asset-light-model.asp

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