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Explore The Sunk Cost Fallacy — Cognitive Bias with 178 views, 1 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

💡 How can you tell when it’s time to stop investing in a decision that no longer makes sense? You sit through a terrible movie because you’ve already watched an hour of it. You keep paying for a subscription you barely use. You stay committed to a project because you’ve already put so much into it. This is the sunk cost fallacy — our tendency to let past investments influence decisions that should really be about what happens next. In this episode of In Theory, we explore why walking away can feel so difficult, how sunk costs interact with loss aversion, waste aversion and cognitive dissonance — and a simple way to judge whether continuing is really worth it. The question to ask: knowing everything you know now, would you make the same choice again from scratch? 🐾 Join the In Theory adventure alongside Theo, our curious and mischievous feline observer, as we explore fascinating ideas from psychology, philosophy, behavioral science, and the social sciences. 🔜 Subscribe for two new explorations every week. ✒️ In Theory is created and editorially directed by Vanessa, a linguist with a lifelong curiosity about how we think and understand the world. AI tools are used to help create the illustrations and synthetic narration, always under human creative direction and review. Every episode is carefully researched and shaped before publication. — Vanessa, creator of In Theory and Theo #SunkCostFallacy #Psychology #CognitiveBias #DecisionMaking #InTheory

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