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"Why is your company culture strategy failing despite all the workshops, perks, and mission statements? Today, we reveal why your culture strategy is failing and how to fix it—exposing the toxic workplace culture myths, leadership blind spots, and the radical truth about what actually drives employee engagement." Corporate culture is a reflection of leadership consciousness. Richard Barrett measures it with three questions about values, and employee engagement tracks one number he calls cultural entropy. This is TBLI Radical Truth with Robert Rubinstein. Barrett built what may still be the most widely used values assessment in the world, and his argument is unusually blunt for the field: if the leaders do not change, the culture does not change, and no amount of reporting will fix it. He also thinks ESG and the SDGs address only what he calls the outer curriculum, and that the inner one is where the work actually is. Richard Barrett trained as a transportation engineer and spent years at the World Bank, becoming its values coordinator in 1995. He left in 1997 to found the Barrett Values Centre, where he was CEO for a decade, and wrote "Liberating the Corporate Soul" in 1998. He has since written a book a year, founded the Humanity Awareness Initiative, and is a founding member of the V20, an advisory group to the G20 on values. WHAT'S COVERED - The three questions: pick ten values that describe you, ten that describe how the organisation operates, ten for how you wish it operated - Cultural entropy, the measure of dysfunction, and the near straight line between it and employee engagement across 190 organisations - Why the same data cut by department, location, gender or seniority tells you where the problem actually sits - The Seven Levels model, where Maslow stopped, and what Barrett added above self-actualisation - Why doing this to raise profits does not work, and the intention that does - The inner curriculum and the outer curriculum, and why he thinks ESG only addresses one of them - Getting up at three every morning for twenty years, and what he does with those two hours - Pain as the trigger for change, and why he calls it positive - "Society is a wholly owned subsidiary of the environment, and business is a wholly owned subsidiary of society" CHAPTERS 00:00 – Why Your Culture Strategy Is Failing (And How to Fix It) 04:20 – The Corporate Culture Illusion: Perks vs Real Values 11:45 – Why Organizational Culture Initiatives Fail 19:30 – Leadership Blind Spots & The Accountability Gap 28:10 – Toxic Workplace Culture Signs Leaders Ignore 37:50 – Aligning Daily Operations with Core Company Values 46:15 – Framework: How to Fix Workplace Culture & Build Trust 53:40 – The Radical Truth: Sustainable Culture for Long-Term Growth 📌 Subscribe to TBLI Radical Truth for unfiltered, deep-dive discussions with sustainable finance challenging the conventional narratives around impact and the future of finance. https://www.youtube.com/channel/UCDBhRVM93uUnAAtqOMIz_yg?sub_confirmation=1 EXTRACTION How business takes your money, your work, your resources, your data and your future, while presenting itself as something else entirely. Robert Rubinstein's next book, from 30 years inside the system. If this conversation makes you question where your money is actually going, Extraction takes that investigation much further. Follow its progress in the free Radical Truth Discussion Network: https://tblicircle.com/share/Lnu4hDm8ayILGevs?utm_source=manual MORE ON RICHARD BARRETT - Barrett Values Centre: https://www.valuescentre.com - Humanity Awareness Initiative: https://www.humanityawarenessinitiative.org TBLI GROUP - https://www.tbligroup.com - Robert Rubinstein on LinkedIn: https://www.linkedin.com/in/robertrubinstein/ #CorporateCulture #Leadership #EmployeeEngagement #Values #OrganisationalCulture #PurposeDrivenBusiness #ESG #StakeholderCapitalism #Wellbeing #Consciousness #RichardBarrett #TBLIRadicalTruth Recorded in 2021.
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