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✅ How Amazon Is Turning Streaming TV Viewers into Beauty Shoppers | CEW Future Beauty Summit 2026 👇@Tash_courtenay 🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠The remote that pauses the show can now fill the basket. Here's how Amazon is closing the gap between watching and buying. 💠David Patel, Senior Video Sales Specialist at @PrimeVideoUK , takes the stage to show why Prime Video has become a powerful environment for beauty brands, and how Amazon's unique position at the intersection of entertainment and commerce creates shoppable opportunities no other platform can match. With Prime Video accounts tied to the same logins people shop with, Amazon can deliver frictionless shoppable ad formats that drive real results. 💠David walks through the content pillars and upcoming slate that resonate with beauty audiences, why sports fans over-index on skincare spend, and how interactive video ads and interactive pause ads (live across roughly 300 brand campaigns) let viewers add products to cart with the remote already in their hand. He then goes "beyond Amazon" into the Amazon DSP, first-party shopper data, and the Brand+ and Performance+ targeting products that connect top-of-funnel awareness to bottom-of-funnel conversion, plus the AI agent now helping marketers build and optimise campaigns. 💠Hosted by Tash Courtenay-Smith. 💠This talk was recorded at CEW Future Beauty 2026, hosted by Tash Courtenay-Smith, in partnership with CEW, Google, Amazon and Tash Partners. 💠Subscribe and follow the full series as we move through every session of the summit. 💠In this video: Why Prime Video is a strong environment for both heritage and emerging beauty brands The content pillars and upcoming slate that reach female and young audiences How interactive video ads and shoppable pause ads turn viewers into buyers Why beauty's repurchase cycle makes these formats a natural fit Using Amazon first-party data to target known beauty buyers What the Amazon DSP is, and how it extends reach across the open web Brand+ and Performance+: connecting awareness to conversion How an AI agent now helps set up and optimise campaigns 💠CEW Future Beauty Summit 2026 Hosted by Tash Courtenay-Smith In partnership with CEW, Google, Amazon and Tash Partners 💠Tash Partners Newsletter: 👉 https://www.linkedin.com/newsletters/tash-insights-7059634523751202816/ 🔶 WATCH MORE VIDEOS ✅ Opening the CEW Future Beauty Summit 2026 | Tash Courtenay-Smith 👉 https://youtu.be/PJJr5GYiFTQ ✅ Is Your Beauty Brand AI-Ready? Winning at Conversion and the Future of Ecommerce 👉 https://youtu.be/SmOZKcktGWg ✅ Run With The Night (AI Music Video) - Lyrics Edition 👉 https://youtu.be/Q9a6o_7_3oo ✅ Music & AI Avatars: Transforming the Future of Entertainment 👉 https://youtu.be/qWVWFNbWB_U ✅ Run With The Night, (AI Music Video), Director’s Cut & Official Video 👉 https://youtu.be/bKuJkfyctTM ✅ Introducing AI Tash V5 – Full Digital Character Revealed 👉 https://youtu.be/4t9D0b0umJU ✅ Meet AI Tash V1–V5 – Watch Her Evolve 👉 https://youtu.be/VZVrZoWxQDw ✅ Hi, I'm Tash. 👉 https://youtu.be/7enT385pOco ✅ What if I told you I’m not real? Meet my AI avatar. 👉 https://youtu.be/pVbZRB08f3U 💠 Linkedln: 👉 https://www.linkedin.com/in/natashacourtenaysmith/ 💠 Instagram: 👉 https://www.instagram.com/tash_courtenay/ 💠 Follow on TikTok: 👉 https://www.tiktok.com/@tash_courtenay_smith 💠 Twitter: 👉 https://x.com/tash_courtenay?lang=en 💠 Work with me: 👉 https://www.tash.partners/work-with-me 💠 The Notting Hill Shopping Bag: 👉 https://www.nottinghillbag.com/ 💠 Join my community: 👉 https://www.tash.partners/newsletter-sign-up #TashCourtenaySmith #FutureBeauty #CEW #Amazon #PrimeVideo #StreamingTV #BeautyShopper #BeautyAdvertising #BeautyIndustry #BeautyBusiness #ShoppableTV #AmazonDSP #CosmeticExecutiveWomen #BeautyTrends2026 #RetailMedia #DTC #podcast #motivation #founder #TashPartners

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